Google Analytics can make most shop owners’ eyes glaze over just thinking about it. This article will surprise you. Though the setup is easy, let someone who “speaks the language” get you started. Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article be the bait.
Without cash, an automotive repair shop will inevitably shut down, regardless of how profitable it looks on paper. You can be “rich” in accounts receivable and inventory, but cash poor if these assets are not convertible into cash to meet current obligations. In fact, cash is the only asset a company needs to stay in business.
A set of core values is the foundation of a company’s culture. They establish standards for proper decision-making and help employees understand why certain rules are in place and what they need to contribute to make the company successful.
It is more expensive to find new customers than to keep existing ones. Here are a few tips to get your customers coming back in to your shop.
Shop owners and managers have to make decisions every day on parts, personnel, supplies, budgets, free time, family, balance, etc. The list goes on and on, right? From a budget standpoint, you, as an owner or manager, look at sales and expenses. You want to make sure your sales at least meet your expenditures and hopefully exceed your expenditures by a great deal.
These days when you get into your car and you want to listen to music, you wirelessly connect your smartphone via Bluetooth to your car’s sound system and rock Spotify. But it wasn’t always like that, kids. First, there was this thing called radio. You turned it on and hoped it would play something you wanted to hear. Most of the time, you just took what you got because the alternative was silence.
Wouldn’t it be nice if cars came into your shop with an ATM machine in the dash? After you fixed what was necessary on the car, you put in your shop credit card, punched in the invoice amount and the money due came out. I’m hoping to make service writing seem that easy.
It’s important for a repair facility to get everything they can out of its advertising budget. Keep these 4 tips in mind the next time your developing an advertising campaign. Sponsored by Auto Value and Bumper to Bumper.
You can write – and pay for – advertising that will try to convince prospective customers to give you a call. Or, for free, you can get satisfied customers who are far more believable to write it for you. Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published.
I’ll bet you’re using marketing backward. Yes, backward. The good news is, I’m also betting every one of your competitors is marketing backward, too. Let me explain.
Whether the government shows up at your door unexpectedly or sends you a letter, following these tips will help you effectively respond to an agency investigation.
What used to be 2,700 words is now 4,200 words – and a major security breach brought it to pass. I’m talking about Facebook’s new data privacy policy. Like you, I usually just click “accept” on policy statements for things I participate in online, apps I download to my phone and software I purchase. I don’t typically read these overly complicated, vague legal documents. And Facebook CEO Mark Zuckerberg was quick to point out, in front of Congress in the last month, that more than 2.1 billion of us agreed to their terms.
