There are fancy Google terms for it, but the bottom line is you create a single webpage that is dedicated specifically to any town from which you want to pull business. This page is known as a service-area-specific page or sometimes referred to as a geo-targeted page. For our purposes, we will adopt a term that has become more popular as more people learn about the power of this strategy: “city pages.”
This is a step-wise progression through the process of creating city pages. While many business owners may not want to execute this personally, you can hand this off to a writer who can produce the copy for the webpage that your webmaster can execute.
Most customer buying journeys begin with search. Whether you are or aren’t already investing in search engine marketing as a channel, I often hear business operators say they don’t know exactly what search marketing is or how it actually works. If you have been in business for even a short amount of time, it’s a good bet that marketing companies have reached out to you to discuss advertising on Google through their SEM product called “Adwords.”
Spending your time, money and effort to fill your bays is probably one of the last things you want to be doing with your time right now. But, much like paying taxes, marketing your shop is a necessary evil. After all, customers are the lifeblood of your business.
Once it’s widely adopted, self-driving technology will save lives, make commutes more productive and ease congestion in cities, but that doesn’t mean people will lose interest in driving vehicles themselves, or that their affinity for personal vehicles will diminish, says Mary DellaValle, editor of Shop Owner magazine.
The reputation you’ve built for years can be torn down with a single poor online review, especially when you don’t respond to it. Google reviews are the most important because of the impact they have on local search visibility and the ranking boost it can give your website. Many third-party review sites are out there as well – Yelp, for example, and even some in-industry sites.
Small business identity theft is a big business for identity thieves. Just like individuals, businesses may have their identities stolen, and their sensitive information used to open credit card accounts or to file fraudulent tax refunds. As such, small business owners should be on guard against a growing wave of identity theft against employers.
There is no doubt that digital advertising is here to stay. And while there are a plethora of options available to businesses, Google and Facebook have undeniably become two ubiquitous players in the digital landscape. Marketers from all types of industries, including tire and auto service providers, are finding substantial value with these two providers.
Technology, specifically for marketing our businesses, doesn’t always come naturally. This month, I decided to get out of my own office and get a better understanding of the challenges and pitfalls facing new shop owners as they try to build awareness and clientele, says Jeff Phillip, Digital Development Manager, Babcox Media.
Just a handful of negative social media reviews can paint an inaccurate picture that poisons the sellability of your thriving business. Develop an action plan now to avoid scaring off buyers later.
With more and more women making primary automotive-related purchasing decisions, including service and repair decisions, forward-thinking shops are trying to better educate this important clientele base. So, in recent years, many shops have decided to host women’s car care clinics as a means to educate customers.
Your bottom line will benefit when you make it easy for prospects to get to know what your business is all about. Start by making it easy for customers to find, recognize and connect with your business.
