The decision to sell your business is one of the most important decisions of your lifetime. Turning your operation into cash is a complex matter involving a number of variables, many of them unique to your business and to the auto service industry. Additionally, you may be facing an uncertain economy, unbridled competition and sophisticated buyers.
Mary DellaValle explains how to successfully reach female customers to help set your shop apart from the competition. Sponsored by Management Success.
If you’re using social media simply to drive new customers to your shop, you may be disappointed. Facebook, Twitter and other social media channels may help to some degree with customer acquisition, but social media is at its most powerful when used for customer retention.
Mary DellaValle says that as a shop owner you’re working harder and faster today to stay ahead of the competition and boost profitability. But you really need to be working smarter. She tells you how, coming up next. Sponsored by Management Success.
Once you have a customer visit your website, how can you get them to return to your website, and, more importantly, continue to return to you as a customer?
Mary DellaValle explains how working “on” your business helps your shop stand out from the competition, elevates your shop’s image and builds trust — all of which keep customers coming back for service. Sponsored by Management Success.
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a repair shop online, will they be able to find you?
Have you ever wondered what Wall Street thinks about your business? Did you know that Wall Street even cares? Several times a year, I consult with investment analysts to help them understand what is happening in the independent repair sector. The funny thing is that I’m sure I learn far more from them than they learn from me.
The IRS collected $7.3 billion from audits in 2015. Small businesses (sole proprietorships in particular) are more likely to be targeted than bigger companies. But the experience doesn’t have to be painful.
With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.
At some point, most small-business owners will visit a bank or other lending institution to borrow money. Understanding what your bank wants, and how to properly approach a loan officer, can mean the difference between getting the money for your shop expansion plans or having to scrape through finding cash from other sources.
Overcome common pitfalls when creating your website messaging to help boost your shop’s reach and customer engagement levels.
