To make your page pop and make a connection, you have to give your website some thought. You have to walk a mile in your target audience’s shoes and think, what will capture their attention, draw them in and build their trust? People. Happy, smiling people.
Google search rankings are positively impacted by good reviews for your business. Conversely, poor reviews will negatively affect your rankings, and, just as bad, negatively impact someone’s decision on whether or not to entrust the care of their vehicle to you.
When it comes to leaving an impression, the most important thing you can do for your business is to really understand what your brand is and then leverage that to leave an imprint.
Sales experts agree that when you assume you already made a sale, it can be a powerful tool for increasing the probability that you can actually close it.
Mornings can be hectic for most people, and, oftentimes, if the day gets off to a rough start, it can set the tone for the rest of the day. Here are some tips to get your team off to a good start and then watch productivity soar.
A certified public accountant (CPA) can provide a wealth of services to your company, including business advice and technical assistance. And, with the right CPA, you can also save money and become more profitable.
In the tire and service industry, we all need to accept the fact that we’re going to have competition. With competition comes choice. Customers have many alternatives and when lured away by a competitor, we may not get their business back very easily.
Adam Redling discusses how projecting the right image can bring in more of the right customers — those who value quality parts and services over price. Sponsored by NGK.
Knowing what information is being listed about your business and being aware of positive/negative feedback is critical to managing your online reputation.
Adam Redling discusses how shop owners can leverage National Car Care Month as a way to increase visibility among prospects and deliver added value to their customers. Sponsored by NGK.
Selling to an employee isn’t an option for every shop owner. Sometimes, healthy businesses simply don’t have any employees who are willing or capable of taking over. In other cases, financial considerations and/or the seller’s exit plans make an employee-based sale a no-go.
Marketing does not have to be as tasking and high-cost as you think. Assess what you can afford to reach the customers in your area, and put a marketing plan in play.
