Instead of waiting for customers to remember you when they have the need for automotive service, why not advertise to only those who are ready to buy now?
Adam Redling explains how visuals can help educate your customers about what they are getting for their service investment, making your job of closing the sale that much easier. Sponsored by NGK.
Payroll is the largest expense item in the monthly financials, and dramatically affects the bottom line. It’s so easy for this to get out of hand if it’s not monitored on an ongoing basis.
Jim’s Auto Repair and Tire has been a fixture in a Midwest community for 31 years. Jim is now 64 years old and has agonized about when to retire for the past couple of years. The business has enabled him to live a good life despite the ups and downs of the local economy, put his two children through college and spend more time lately on his hobbies.
Most shop owners strive to make their business responsive to their customers’ service needs by offering convenient hours of operation, an attentive staff and even a comfortable waiting room. But, your website, the one part of your business that is open 24 hours a day, 365 days a year, may be overlooked. Have you taken steps to ensure it is “responsive”?
Adam Redling provides pointers on gaining a competitive edge when navigating through today’s digital landscape that include competing on value rather than price, and communicating with customers in the way they prefer to be reached. Sponsored by ACDelco.
Adam Redling discusses how to create a winning value proposition that differentiates your shop from the competition and keeps it top of mind among your customers and prospects. Sponsored by ACDelco.
There was a time when you could take care of your customers and your people and the rest would take care of itself. It’s a lot more complicated than that today to run a successful business.
Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.
Instead of letting this ebb and flow get the best of you and your team, there are things you can do to help bridge the gap until things pick up again. Here are some ways to generate sales during slow times at the shop.
It is easy to dismiss social media as a bunch of individuals who generally chat about things as mundane as their kids’ soccer games and swapping cute cat videos. The problem with social media is that the connection is not obvious as to how it relates to street-level retail. But, to dismiss it because you don’t understand how it can help grow your business would be a mistake.
Simply stated, digital geo-targeting helps you fish where the fish are swimming – or target your digital marketing, including paid search and display ads, specific to the location of prospects you hope to reach.
