Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.

Everywhere you look today – whether it’s online, in trade publications or notices from ASA – you hear about telematics. Currently though, all the press on telematics refers to autonomous vehicles, “Right to Repair” and numerous other topics that speak to the future. How to process all of this information and what to do about it today is left out of all of these conversations.
