As the editor of Shop Owner’s sister publication, Tomorrow’s Technician, I’ve seen schools do an amazing job of laying out opportunities for local businesses to work with their students. Many businesses don’t even realize these opportunities are available, or simply haven’t dedicated their time to building these vital relationships with local schools.

Employee health care is a top concern for repair shops and tire dealers – and for legitimate reasons. According to MetLife’s 2018 “Employee Benefit Trends Study,” 54% of millennials cite their benefits as a determining factor in deciding where to work. Simply put, you could be losing out on young, passionate employees simply because your benefits package – if you offer one at all – is not competitive.

Auto repair shops and parts stores face a unique challenge: The majority of their customers are uncomfortable in the world of vehicle maintenance and repair. They’re intimidated. And on top of that, they’re fearful of the potential cost of fixing their car or purchasing a critical maintenance part – so emotions are running high from the get-go.
