Customer Trust: Are You Building It Through Your Communications?

Building customer trust is one of the most important factors in the growth and continued success of any shop. It is defined as “firm belief in the reliability, truth, ability, or strength of someone or something.” When we look at it, communication is at the center of this.

Unemployment Benefits: Considerations When Contesting A Claim

If you have ever fired an employee, then I suspect you have gotten a claim for unemployment benefits. And we all know that employers can easily lose an unemployment claim, even when you had a legitimate reason for termination! Whether unemployment claims are the bane of your existence or a routine part of your month, here are a few tips for successfully assessing and handling these claims.

How Are You Helping Your Customer?

The way we shop and the way we consume is evolving. We live in a world where convenience is king. The automotive repair sector isn’t immune from this evolution, says Kristen Criswell, editor of Shop Owner magazine.

What Women Really Want From Your Automotive Repair Shop

If over half of your customers are female, why haven’t you taken a moment to think about how to provide for them in a better way? Most women dread, or at least shy away from, all things automotive – especially when it comes to automotive repair. So, let’s flip things around and cater to that customer segment to not only be a well-rounded business, but also elevate the customer experience for your female clientele.

Phone Spoofing: A New ‘Robocall’ Trend May Impact Your Shop

Your phone rings. The caller ID displays a number you don’t know, but it’s local so you answer it. Then, a robocall commences. Using local numbers is a new way phone scammers are hoping to get callers to answer. But, how do these automated calls get local numbers? Often, they are spoofed from businesses or individuals.

Software Update Apathy

Most software updates can improve the efficiency of hardware and the productivity of the user. This can provide the most valuable commodity your business needs – time. Better features, navigation and speed all add up at the end of the year. Better software, and even hardware, can give an employee a few extra days.

Avoiding Lawsuits: How To Save Your Company Money

While every company would prefer to not get sued, chances are it will happen. So, if you’re interested in learning about some common issues with fairly simple solutions that could save your company thousands (or millions) of dollars if you are sued, please, read on.

Establishing A Shop’s Chain Of Command: Motivating Your Team To Succeed

A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to understand and respect the chain of command.

Holding Safety Meetings That Don’t Stink

Meetings sometimes stink. Most are long, some are boring, and others are downright unnecessary. You might walk into a meeting hoping to make a decision about a new safety concern, and walk out an hour later having accomplished nothing. In the meantime, you’ve facilitated a waste of time for an irritated group of people who won’t be signing up for your next meeting.

Video: Retaining Customers

It is more expensive to find new customers than to keep existing ones. Here are a few tips to get your customers coming back in to your shop.

Finding A Love For Auto Care

As the new editor of Shop Owner, I want to build upon what has already been established within the pages of this magazine. Your day-to-day is about solving other people’s problems, so I want to help you solve the problems facing your business. From HR issues and marketing to customer service and keeping up with today’s technology, I want to cover it all, says Kristen Criswell, editor of Shop Owner magazine.

Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base

There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.