Bring in New Customers with New Approaches: 10 Ways to Elevate Your Shop’s Image in the Community

Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.

Business Maintenance for Peak Performance: Internal Analysis will Rev Up Your Business, Part 1

From my experience, cars and companies have a lot in
common when it comes to keeping them running smoothly
and achieving top performance. The owner’s manual for any business is the strategic plan that has been developed. The
gauges are the financial reports that are generated on a daily, weekly, monthly, quarterly and annual basis.

Is Equipment Leasing Catching On In The Aftermarket?

If you got a chance to attend the SEMA and AAPEX shows in November, you saw probably tens of millions of dollars’ worth of cars, products and equipment. It was an incredibly vast display of all things automotive. But how does all this stuff get out of the showroom and onto the floor of a typical repair shop?

The Buck Stops Here

Some business owners and managers continue to be stuck in the past. They fail to realize by squeezing out the last drop of productivity, cutting their overhead to the bare bones, trying to cut costs, working harder, and continuing to do business the same way with the same old customers and the same projects won’t cut it today.

Labor-Related Tax Breaks Businesses Need To Know

In this tough economy, every business could use a break. Here is a list of available tax credits to businesses who hire employees fitting in the following categories.

Positive Service Implications from a Sophisticated Aftermarket

We’ve all been hearing for years how vehicles are becoming more sophisticated, with electronic content on the rise each model year. Sensors and on-board computers are communicating with each other to make constant adjustments allowing the vehicle to operate as fuel efficient and environmentally clean as possible.

Using Customer Feedback to Improve Your Business

As a business owner, feedback is generally accepted as a way to make improvements to your shop or services, and is even a helpful method to short-term and long-term business decisions. For most shop owners and repair businesses, customer feedback is often immediate, allowing you to act upon it quickly.

Paving the Way to Profits and Increased Market Share

With the year quickly winding down, as a shop owner in this business, there are likely certain strategies, policies, practices that you are really emphasizing now to ensure your shop finishes the year on a more solid note.

4 Things You Can Do to Make Your Business Inviting to Women

Women influence 85% of all consumer-purchasing decisions in the U.S. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I getting more than my fair share of this opportunity?” Continue reading to gain some valuable insight into marketing to women.

Choosing a Lift That Will Contribute Most to Shop Profitability

As the centerpiece of the service bay, lifts are critical to the productivity and profitability of any automotive repair shop. A lift that’s properly matched to the job at hand will let technicians work more efficiently, for greater profitability. If the lift is well-made, it will provide enhanced productivity for years to come.

Tap Into the Power of Collaboration To Grow Your Business, Part 2

In Part 1 of this series, we discussed how collaboration can positively affect your business by producing better business decisions. Now, let’s discuss options for broadening your decision-making inputs by finding the right business group for you.

Discrimination in the Workplace: Prevention Starts at the Top

The U.S. Justice Department tells us that lawsuits alleging discrimination in the workplace more than tripled in the 1990s. These stories can be found online, in the newspaper and on the evening news almost daily, and most commonly involve race, gender, disability, religion or age. The uncertainty of today’s business climate, the downturn in the economy, and most importantly, layoffs, increases the likelihood of legal action.