Federated Free Fuel Fridays Back On Facebook

Federated Facebook fans have spoken. Federated Free Fuel Fridays has returned to the Federated Auto Parts and Federated Car Care Facebook pages. Federated will give away two $50 gas cards on each of its Facebook pages every Friday through Oct. 25, 2013. Fans of Federated can enter for a chance to win and will receive extra entries when sharing the contest with their Facebook friends.

2014 DENSO Wiper Blade Catalog Is Now Available

DENSO Products and Services Americas, Inc. recently released its new 2014 catalog for DENSO First Time Fit wiper blades. The new catalog features 82 part numbers that cover more than 224 million vehicles in operation and now offers coverage that includes 2013 applications. The catalog includes wiper blades for automotive, light truck and van applications in sizes ranging from 12 to 28 inches long.

Management, Technology Products Highlight CARS Show Floor

The show floor at Automotive Service and Repair Week (ASRW) will feature an area called the Business and Technology Pavilion, which is a collection of exhibiting companies that each feature business enhancement products and services for all automotive shops. ASRW will take place Thursday and Friday, Oct. 17-18, with education beginning Wednesday, Oct. 16, at the Mandalay Bay Convention Center in Las Vegas.

Automotive Instructors Receive Special Invitation To AAPEX 2013

Automotive instructors are invited to attend “Inside AAPEX for Automotive Instructors” on Wednesday, Nov. 6 and Thursday, Nov. 7 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. Attendees will learn about new technology, meet with manufacturer product managers and trainers, and earn National Automotive Technicians Education Foundation (NATEF) credit hours.

Federated Extends Sponsorship Of NASCAR Sprint Cup Series Race At Richmond International Raceway

Federated announced it has extended its sponsorship agreement with Richmond International Raceway (RIR) to continue the NASCAR Sprint Cup Federated Auto Parts 400 for several more years.

SEMA To Host SEMA Show Buyer Webinar On October 10

The SEMA Education Institute (SEI) will host a webinar specifically geared toward first-time SEMA Show buyers on Thursday, October 10 at 10:00 am Pacific time. The webinar will be presented by Tom Gattuso, SEMA Show director and Susan Schwartz, president of Show management company ConvExx.

Raybestos Brakes Adds New Application Coverage For 2014 Model Year

Raybestos brand brake parts – a member of Brake Parts Inc. – announced that to date, 2,631 applications have been added to its coverage for 2014 vehicles. This coverage spans the spectrum of vehicles, including 402 applications for light-duty trucks.

‘Get Dirty’ Weekend A Big Hit With Federated Customers

It was another great weekend of fun, excitement and racing as the winners of the “Get Dirty with Kenny and the Two Guys” sweepstakes learned from the king of dirt, Kenny Schrader himself, the intricacies of dirt track racing. As an added bonus to this year’s event, Kevin Byrd and Willie B., hosts of the Federated-sponsored television show Two Guys Garage, were on hand to film some of the weekend’s activities for a future episode of the GAC Network show.

More Than 80 Parts Added To MOOG Steering And Suspension Line

Federal-Mogul’s MOOG Steering and Suspension brand has introduced more than 80 additional parts with combined coverage of several million late-model foreign-nameplate and domestic vehicles. Described by Federal-Mogul as the automotive service industry’s “Problem Solver,” the MOOG line features technologies that improve on original component designs for longer life, superior performance and faster, easier installation, according to the company.

$125,000 In Champion Racing Sponsorships Available Through 2014 ‘Search For A Champion’ Contest

Grassroots racers, get out your video cameras and get ready to compete for a piece of the $125,000 in sponsorship money that will be awarded through the Champion spark plug, wipers and chemical additives brand’s 2014 “Search for a Champion” contest. Now in its third year, the popular web-based contest has already awarded $225,000 in sponsorships to 20 up-and-coming competitors representing virtually every form of engine-driven racing.

My DENSO Rewards Program Now Available On Web-Enabled Mobile Devices

My DENSO Rewards, a sales incentive program for warehouse distributors, jobbers and professional technicians who sell and install DENSO cabin air filters and wiper blades, now has mobile enhanced functionality making the program even easier to participate in and benefit from.

2013 SEMA Awards To Showcase Industry’s Hottest Vehicle Platforms

To showcase the industry’s top trend-setting vehicle models, the SEMA Awards will be announced and presented to winning automakers during the 2013 SEMA Show in Las Vegas, Nev., held Nov. 5-8, 2013. Through the program, SEMA exhibitors that make the products and accessories for today’s popular models, will identify the vehicle platforms they believe are best for accessorizing, and ideal for showcasing the coolest new products.