Number Of Sessions In AAPEX Learning Forum Highest Ever

The Automotive Aftermarket Products Expo (AAPEX) has expanded its Learning Forum to include 36 free education sessions, the highest ever offered at the event. AAPEX is set for Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

It’s Christmas In July For Toys For Tots Thanks To Federated Members And Suppliers

Although it is only July, Federated members and suppliers provided an early Christmas present to the Toys for Tots program with a $135,000 donation from money pledged at the annual Federated Tots for Tots auction held during the Federated annual awards dinner.

Winning Federated Customers To ‘Get Dirty’ With Kenny And The Two Guys

The winners have been chosen and it’s now time to “Get Dirty with Kenny and the Two Guys.” NASCAR legend Kenny Schrader and his buddies, Kevin Byrd and Willie B., hosts of the Federated-sponsored television show “Two Guys Garage,” will welcome the lucky winners of the exclusive Federated Car Care promotion to the annual dirt driving extravaganza.

AVI Training Conference Returns To AAPEX

The AVI Training Conference will again take place alongside the Automotive Aftermarket Products Expo (AAPEX), giving attendees the opportunity to participate in two industry events while in Las Vegas. The AVI Conference is slated for Monday, Nov. 4 and Tuesday, Nov. 5, while AAPEX is set for Nov. 5 through Thursday, Nov. 7. Both events will take place at the Sands Expo Center.

Department of Commerce Institute Makes Uniform Recommendations For Motor Oil Information On Invoices

The U.S. Commerce Department’s National Institute of Standards and Technology made uniform recommendations for motor oil information on invoices. These uniform standards mandate that the SAE oil ratings, brand and weight are to be placed on a customer’s invoice. Twenty states automatically adopted the standards. Others do so by Administrative Regulation.

DENSO Enhances Rewards Program With Incentives And Online Tools To Promote DENSO First Time Fit Cabin Air Filters And Wiper Blades

Announced June 17 by DENSO Products and Services Americas, Inc., the My DENSO Rewards program for distributors and professional technicians who purchase, sell and install DENSO First Time Fit cabin air filters and wiper blades has been well received by WD and jobber salespeople, shop owners and technicians across the country. Now, DENSO has made it easy to participate with online claim forms, specific reward categories and extra points for enrolling in this sales incentive program for cabin air filters and wiper blades.

WIX Filters Sponsors Tomorrow’s Technician’s ‘2013 School Of The Year’ Competition

WIX Filters and O’Reilly Auto Parts have partnered with Tomorrow’s Technician as title sponsors for the “2013 School of the Year” competition, a national contest to find and name the best technician training school in the country. Schools can nominate their programs for the award by Aug. 26.

ACDelco Launches ‘Fan-Tastic’ July-August Promotion

On July 1, ACDelco launched its new “Get in the Game With ACDelco” promotion, which provides service centers with a $50 Fanatics.com gift card for supporting ACDelco products. Fanatics.com is an online retailer of licensed professional and collegiate sporting goods and memorabilia.

Latest Promotion From Raybestos Brand Brakes And Raybestos Brand Chassis Really ‘Rattles’ and Rolls

The makers of Raybestos brand brake and Raybestos brand chassis products have teamed up to develop a business-building promotion with real striking force. Countermen receive cash rebates, technicians are able to purchase a customized promotion kit and their customers receive free custom t-shirts … and one lucky fan will win the grand prize … a customized 2014 Raybestos Rattlesnake Toyota Tundra!

Mudlick Mail Unveils New Tool To Track Direct Mail Campaign Results

Direct mail provider Mudlick Mail has developed the “Mudlick Analytics Program” (MAP), a new tool designed to help automotive repair shop owners better evaluate their direct mail campaigns. The new reporting tool tracks the entire process of a campaign – from the mailing to customer conversion.

Danny Fox Named Winner Of The Mitchell 1 ‘Shift Into High Gear’ Facebook Sweepstakes

Danny Fox of Lawrence Automotive Diagnostics in Lawrence, KS, is the lucky grand prize winner in the Mitchell 1 “Shift Into High Gear” Facebook sweepstakes. Fox won a trip to attend the Mitchell 1 Shop Management System Training Workshop in Minneapolis, MN, July 18-20.

MAHLE Holds Dedication Celebration For Newly Expanded North American Headquarters

MAHLE recently officially opened an expanded North American headquarters campus in suburban Detroit. The nearly $20 million expansion project consolidates operations previously located in Novi and Ann Arbor, MI, onto the company’s new campus in Farmington Hills.