44 Technicians Honored At ASE Annual Meeting

Forty-four automotive professionals were recognized on November 14, 2012, at the Fall Board of Governors meeting of the National Institute for Automotive Service Excellence (ASE) held at the Hilton Palacio del Rio in San Antonio, TX.

Federated Members Showing True Holiday Spirit With Active Participation In Toys For Tots Campaign

To say Federated members have embraced the Federated/Toys for Tots partnership is an understatement. Many Federated members are collecting donations and toys for the Marine Toys for Tots campaign at their stores while several others are conducting contests for their customers as a way to thank them for their donations to the campaign.

Bosch Expands Training Offerings; Adds Course In Advance Gasoline Direct Injection

Bosch has announced that it is expanding its repertoire of training courses to include an advanced course on Gasoline Direct Injection Technology (GDI) for automotive technicians. This one-day class will be offered in various locations throughout the United States and will launch in 2013.

Bosch Launches Fine Wire Double Platinum Spark Plug

Bosch recently introduced a new original equipment design fine wire double platinum spark plug, which complements the company’s OE fine wire iridium plug launched in 2011.

New Raybestos Brand Sway Bar Frame Bushings Released For Popular Import Applications

Affinia Group has announced the addition of sway bar frame bushings to the Raybestos brand chassis parts catalog for select 2000-2010 models.

Bosch Introduces New Long-Life Filter

Bosch recently launched a new long-life oil filter, built to last for 10,000 miles on vehicles that use synthetic and semi-synthetic motor oils.

Mitchell 1’s SocialCRM Named Preferred Loyalty Marketing Program

Mitchell 1 announces its SocialCRM customer retention and new customer acquisition service was recently named a preferred choice for loyalty marketing programs by O’Reilly Auto Parts.

Mitchell 1 Introduces SureTrack

Mitchell 1 announces the release of SureTrack, a new all-in-one repair information resource that brings together a unique combination of intelligence and expertise to help aftermarket automotive shops increase accuracy and efficiency from diagnosis to completed repair, said the company.

Bosch Reorganizes U.S. Aftermarket Resources; Re-Affirms Commitment To Focus On Customer Needs

Robert Bosch LLC has announced a reorganization of several of its independent aftermarket resources in the United States. The Bosch Car Service Network, the Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations will now all be aligned into a single structural unit in an effort to simplify sales and service in the independent aftermarket.

ASA Special: New Members Eligible For Gift Card Drawing

The Automotive Service Association (ASA) is offering a “new member” special through Dec. 7, 2012. One lucky member will win a $100 VISA gift card – just in time for the holidays.

Automotive Parts Associates Honors Bosch During AAPEX Breakfast Meeting

Automotive Parts Associates (APA) honored Robert Bosch LLC with its first-ever “Vision Award” at an APA shareholders’ breakfast held last week during AAPEX. Dan Freeman, president and CEO of APA, presented the award to Bobby Bloom, Bosch’s vice president, independent aftermarket sales for North America.

WIX Filters Names Second-Annual Best Tech During AWDA

WIX Filters, a member of the Affinia Group family of brands, in conjunction with Brake & Front End, ImportCar and Underhood Service magazines, named Kim Brant from Joe’s Tire & Auto Sales in St. Joseph, Mo., the second-annual WIX Filters Best Tech during the annual AWDA Meeting and Conference in Las Vegas on Oct. 29. As part of his award, he and a guest traveled to AAPEX for an all-expenses paid trip to Las Vegas.