Car Care Council Reports ‘Big Success’ At First-Ever Northwood Auto Show Vehicle Check-Up Event

More than 100 vehicles were inspected on Sunday, Oct. 7, during the first-ever consumer vehicle check-up event hosted by the Car Care Council in conjunction with the Northwood University International Auto Show in Midland, Mich.

ACDelco Introduces Replacement Battery For Chevy Spark

The ACDelco Professional Silver battery (part number LN1PS) for the Spark is available now, and carries a 30-month free replacement warranty.

SEMA Mustang Build Powered By Women To Be Unveiled At Ford’s SEMA Booth

The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. SEMA booth at 10:00 a.m. on Tuesday, Oct. 30, the opening day of the 2012 SEMA Show in Las Vegas.

Bosch Mastertech VCI Scan Tool Now Supports Tech2WIN, Provides General Motors OEM Diagnostics

Bosch’s Mastertech VCI (M-VCI) aftermarket scan tool now provides OEM-level diagnostics for General Motors vehicles by supporting the General Motors Tech2WIN application. This is a powerful addition to M-VCI’s diagnostics capabilities which already boasts of two industry leading aftermarket diagnostics applications – ESI[tronic] 2.0 which provides coverage for European, Korean Vehicles and the award winning Shop Foreman Pro software which provides Asian and Domestic coverage, said the company.

Paul Cook Named Winner Of The ‘Join Mitchell 1 In Vegas For AAPEX/SEMA’ Sweepstakes

Mitchell 1 announces Paul Cook of J&R Auto Service in Oshkosh, WI, is the lucky grand prize winner of the “Join Mitchell 1 in Vegas for AAPEX” Facebook sweepstakes. Cook will spend three exciting days in Las Vegas attending the Automotive Aftermarket Products Expo (AAPEX) where he will see the latest features of Mitchell 1’s ProDemand repair, diagnostic and maintenance information system in action at the Mitchell 1 booth.

Federated Launches New Microsite For Toys For Tots Campaign

Federated Auto Parts has launched a new microsite that is ready to accept donations to the Marine Toys for Tots Foundation. The special site is one of the ways Federated and its members will help raise money and collect toys for the annual Marine Toys for Tots program in 2012.

Brake Manufacturers Council Selects NSF International As Official Brake Friction Material Registrar

The states of California and Washington recently enacted legislation to limit the amount of copper and other constituents used in brake friction materials. To demonstrate brake manufacturers’ compliance with new state regulations, the Brake Manufacturers Council (BMC) of the Automotive Aftermarket Suppliers Association and the Motor & Equipment Manufacturers Association (MEMA) has selected NSF International to serve as its official registrar.

ACDelco Welcomes Fall Car Care Season With ‘Spin To Win’ Promotion

From Oct. 1 through Nov. 30, ACDelco independent service centers, including ACDelco Professional Service Center program participants, can earn a “Spin to Win” token for every $250 purchase of ACDelco products.

Car Care Council’s Service Schedule And E-mail Reminders Help Your Customers And Your Business

In celebration of Fall Car Care Month in October, the Car Care Council suggests adding a link to the council’s free customized service schedule and e-mail reminder service on your business website as a useful resource for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve customer relationships and increase your service and repair business.

Mitchell 1 Adds Estimator Feature To ProDemand

Mitchell 1 has embedded an Estimator feature into its ProDemand repair, diagnostic and maintenance information program to help professional technicians streamline their workflow, making it even easier and quicker for them to create estimates.

Bosch’s ‘The Gut Knows’ QuietCast Brakes Ad Campaign Targets Technicians With Know-How

Bosch says it has launched a bold, new brake parts advertising campaign aimed at technicians. Focusing on “the gut” – an individual’s judgment or assessment based on instinct, experience and technical know-how – the campaign stresses “The gut knows serious brake pads and rotors when it sees them.” Print ads will highlight the fact that Bosch QuietCast is an ultra-quiet braking system, combining pads fitted with rubber-core shims and rotors that utilize corrosion resistant coating for long-lasting, quiet performance, Bosch says.

AMI Announces AVI Education Scholarship Recipient

The Automotive Management Institute (AMI), in conjunction with Automotive Video, Inc. (AVI), recently announced Edward J. Roth as the recipient of the “AVI Education Scholarship.” The scholarship recognizes automotive service professionals who have a strong desire to improve their management and technical skills. The recipient receives $1,000 to be applied toward expenses to attend seminars offered during the AVI Training Conference in Las Vegas, Oct. 29 – 30.