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One of the most important jobs you have is to make sure your customers are satisfied and that they return to your shop for additional repairs and preventive maintenance. Exceeding their expectations should rank among one of your most important-customer service strategies.

Bosch has just released a new, free app that enables anyone with an iPhone or iPad to find the correct Bosch part number for spark plugs, wiper blades, oxygen sensors, fuel pumps or battery chargers, as well as accessories for virtually any vehicle operating in the U.S. and Canada.

Bosch’s 2012 advertising and promotional campaign for its premium performance DistancePlus oil filter line highlights the product’s unique characteristics that are designed to appeal to do-it-yourselfers (DIYers), the company says. The campaign involves extensive use of advertising in online and DIY-oriented print media, as well as promotional rebates to achieve a goal of 80 million impressions in the DIY market segment.

It’s back and better than ever. The exclusive Federated Car Care promotion is gearing up for another great run in 2012. This annual dirt track driving experience will take place at the newly named Federated Auto Parts Raceway at I-55, located outside of St. Louis and owned and operated by the “King of Dirt” himself, Federated’s own Kenny Schrader.

The Federated Auto Parts membership has selected Standard Motor Products (SMP) as Outstanding Vendor of the Year for 2011. In addition to the Outstanding Vendor of the Year award, Federated also presented its Outstanding Supplier Support Awards to: ACDelco; Affinia; Dorman; Federal-Mogul; Hastings; and USA Industries.

Nine auto repair shops in the Strongsville, OH, area are joining together to raise money for area youth. During the month of May, the repair shops will donate 10 percent of all brake repair service to Guidestone, formerly called the Berea Children’s Home and Family Services.

Approximately $30,000 in tools and equipment was recently stolen from Gearheads Auto Repair in Jackson, MO. The thieves also took the keys to all the customers’ vehicles.

Babcox Media, Inc. is pleased to announce the launch of AftermarketJobs.com, an automotive aftermarket-specific online job portal. For aftermarket employers, AftermarketJobs.com offers a cost-effective resource for promoting open positions within their companies, while at the same time directly reaching prospective employees who are already involved in this dynamic and competitive market.

With the automotive air conditioning season heating up, ACDelco is enhancing its online air conditioning catalog so that users can locate all of the major A/C system components for a single vehicle on one screen.

AVI and AAPEX have joined forces to present two exciting events at one time. AVI will bring its world-class technical training to AAPEX on Oct. 29-30. AAPEX 2012 takes place Oct. 30-Nov. 1 at the Sands Expo Center in Las Vegas.

ACDelco has added 173 part numbers to its ACDelco Professional aftermarket window regulator line. With a total of 1,305 part numbers, the ACDelco Professional line of window regulators, motors, assemblies and window switches now covers more than 70 percent of the U.S. vehicle parc.

AVI instructor and industry veteran Dave Hobbs bring you the ultimate training for the ASE A4 test. Hobbs not only helps you master the Suspension and Steering test, but also gives you valuable insight on challenging problems coming into your bay on these systems.