Building on the success of the How Storm Chasers Clear the Way campaign introduced last year, Bosch has once again partnered with Discovery Channel for the popular Storm Chasers series to launch a dynamic new advertising campaign for the premium ICON beam wiper blade.
At Elite we believe that all shops should have financing options available for their customers. I realize that since the collapse of the economy money has been tight, and it is now a lot harder for many people to qualify. But before you judge the success of your financing programs based on the percentage of your customers who qualify, consider that by offering 90 days same as cash, you’ll be able to promote “financing” in all your marketing programs. There’s no doubt about it: This in itself will help you bring in more customers during tough times.
When it comes to creating a budget, it’s essential to estimate your spending as realistically as possible. Here are three budget-related errors commonly made by small businesses, and some tips for avoiding them.
Registration is now open for the annual AAIA Aftermarket Legislative Summit, scheduled for March 14-15 in Washington, D.C. The event provides a unique opportunity for members of the automotive aftermarket from across the country to fly in for meetings with their elected officials to discuss issues of importance to their company and the industry.
Nina Murray of Flesherton, Ontario, Canada, was publicly announced as the winner of the Raybestos 1964 GTO-R from the brand’s summer 2011 North American promotion. Murray’s name was drawn as winner from more than the nearly 60,000 unique entries received.
