Even though we now live in a digital world, customer testimonials still play an important role in the decision process for consumers. In fact, due to the amount of research potential customers conduct online before visiting your automotive shop or store, it could be argued that customer testimonials are more important than ever.
Of the more than 759,000 automotive technicians working in the United States, 20 outstanding individuals have qualified for the 2011 World Class Technician Award. The Automotive Aftermarket Industry Association (AAIA) and National Institute for Automotive Service Excellence (ASE) work together to recognize these professional technicians who have tested and obtained ASE certification in 22 specialty areas during the 2010 test administrated by ASE.
ThermoQuiet brake pads also incorporate the company’s award-winning, proprietary Integrally Molded Insulator (IMI) one-piece pad design and unique Wagner EDGE Laser-Shaped Friction technology for quieter performance, superior stopping power and longer pad life, the company says.
A 10-year-old boy killed himself with a gun that he found in the office of a Houston, TX, repair shop. The owner of Innovations Automotive had the gun in the office because of recent crimes in the area. The boy had gone exploring with his little sister as they waited for their mother to talk to the shop’s owner about her car that she had brought in for service.
Federal-Mogul continues the aggressive expansion of its foreign nameplate replacement fuel pump set and module coverage with three new premium quality Carter in-tank units available for late-model Honda and Toyota applications.
Residents in Deltona, FL, want the city to ban automotive repair shops that are being run out of houses in residential areas. According to a report on a local TV station, there are dozens of these unlicensed repair shops. If the ban passes, people would still be allowed to work on cars in their driveways, but the work must be completed in two days.
As they have for each of the past six years, Federated spokesmen Kenny Schrader and Kenny Wallace will participate in the seventh annual “Prelude to the Dream” dirt track race on June 8 at the Eldora Speedway in Rossburg, OH. Although they are Federated Racing teammates, the Kennys will race their Federated dirt track cars against each other to raise money for four children’s hospitals.
WIX Filters, a member of the Affinia Group family of brands, through a partnership with the Performance Racing Network, is bringing race fans the Fast Cars and Country Stars Sweepstakes, which will provide one winner with a grand prize trip for two in 2012 to the capital of country music, Nashville, TN, and Bristol Motor Speedway for a NASCAR Sprint Cup Series Race.
Using patented technology, Rotary Lift’s new Wireless Mach 4 mobile column lift does away with cords and cables. Each Wireless Mach 4 column is powered by batteries and communicates with the other columns wirelessly. As a result, technicians no longer have to worry about knocking the lift out of service by running over the cords or getting one hooked on a truck bumper.
Recent enhancements to the Federated Car Care program include the free Roadside Assistance program and the dedicated Federated Car Care website which features a web page for each Car Care Center member.
