New Motorist Assurance Program Video Touts Benefits of Using ‘The MAP Process’

The Automotive Maintenance and Repair Association (AMRA) and Motorist Assurance Program (MAP) have issued a new informational video to better inform regulators, industry leaders and consumers of the benefits of “The MAP Process” when dealing with automotive repairs.

Vehicle Service Should Not Trump Customer Service

With passion for their vehicles running so deep, your customers’ expectations for a pleasant vehicle repair experience may run as high as having their vehicles fixed expertly and efficiently, especially among your female customers. Weighing in on this topic is Frank Scandura, owner of Frank’s Mercedes Service, with locations in Las Vegas and Henderson, NV. His multi-bay locations specialize in Mercedes-Benz, BMW, Audi, Jaguar and VW service and repair, with an emphasis on driveability.

MACS Offers Webinar for Section 609 Certification Test Preparation

Auto repair technicians who need to obtain their Section 609 certification and would like to attend a live, instructor-led class can do so via the internet on Friday, April 15, 2011 at 11 a.m. EDT. The approximately 90-minute live webinar will give an overview of the Section 609 requirements. After viewing the webinar, viewers can take the test and mail it back to MACS headquarters.

Shop Owner Sees Major Shift in Industry Over Last Five Years

Jay Thatcher, owner of Thatcher’s Auto Center is Superior, WI, says his customers now demand more dependability, performance and fuel efficiency from their vehicles. The shop currently does about 70 percent maintenance and 30 percent repair work. Five to 10 years ago, it was mostly repair work. “Customers have discovered that if they maintain a vehicle today it will go and go. It also costs less over the life of the vehicle to keep it well maintained than to repair it,” Thatcher told a local reporter.

Twice the Kennys, Twice the Fun With ‘Get Dirty with Kennys’ Sweepstakes

It’s back and better than ever. The “Get Dirty with Kennys” sweepstakes promises to be twice the fun and twice the adventure in 2011. The annual opportunity to race against dirt track legends Kenny Schrader and Kenny Wallace is an exclusive contest for Federated Car Care Center members.

The Equipment and Tool Institute Launches Inventors Hub

The Equipment and Tool Institute has launched the Inventors Hub on its website. The site is for inventors, technicians and engineers interested in the opportunity to share their ideas with the key manufacturers and distributors of automotive tools and equipment.

AVI Announces Vegas Training Conference

AVI has coordinated with AAIA this year to bring you two exciting events at one time. AVI will be bringing their world-class technical training to Vegas alongside AAPEX at the Sands Expo Center, October 31 – November 1, 2011.

‘Light ‘Em Up 2011!’ Spark Plug Rebate Rewards Installing Premium Bosch Spark Plugs

Now could be the time for your customers to save money on fresh spark plugs for their vehicle and enjoy improved driving performance and efficiency. Once again, Bosch is offering motorists the opportunity to get cash back by mail when they install Bosch premium spark plugs, and, at the same time, enjoy the benefit of a properly tuned vehicle that performs better, runs more efficiently and saves money at the gas pump.

Raybestos Racing Brakes Become Roush Fenway Marketing and Technical Partner

Roush Fenway Racing announced a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011. While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.

Enjoy an Experience of a Lifetime with Federated’s ‘Start Your Engines’ Battery Sweepstakes

The winners of the Federated “Start Your Engines” sweepstakes will receive an all-expense paid trip for two to the Federated 300 Nationwide Series race in Nashville on July 23 as well as the opportunity to participate in the Ken Schrader Driving Experience at the Nashville Superspeedway on July 24.

Federal-Mogul Offering ‘Smart Choice’ Consumer Rebates on ANCO Wiper Blades

Consumers can save up to $20 this spring and get a clearer view of the road ahead when they upgrade their driving visibility with ANCO wiper blades from Federal-Mogul Corporation.

Man Arrested for Leaving Repair Shop without Paying

A customer at Rhodes Auto Repair in Destin, FL, had $487.07 worth of repairs done to his vehicle. He told the co-owner of the business that his brother and mother would stop by later to pay the bill. However, before the bill was paid, he drove off in the vehicle. He was arrested and charged with felony larceny.