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The company says it distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership.

Tom Horne doesn’t become Arizona’s new attorney general until January, but he has already announced that he will be conducting undercover “sting” operations at automotive repair shops. According to one news article, “Classic rip-off schemes include working without proper certification, charging too much for repairs and convincing customers to pay for repairs they don’t need.” Horne will also be searching for shops that give lowball estimates.

Javier Magallanes, a Federated/ACDelco TSS member from Richmond, CA, is a grand prize winner in the 2010 Federated “Surf or Turf Sweepstakes.” As the sweepstakes winner, Magallanes will receive his choice of a Triton boat or a Chevy Colorado pickup truck as his prize.

In the end, Jimmie Johnson simply would not be denied, as he and the MOOG chassis parts-equipped #48 Lowe’s Chevrolet outran their two closest competitors to win a record fifth consecutive NASCAR Sprint Cup championship in the recent Ford 400 at Homestead-Miami (FL) Raceway.

According to Affinia, Raybestos brand police brake pads took the lead in the outcome of test results.

Federal-Mogul has added coverage for several late-model foreign nameplate and domestic passenger vehicles to its line of Wagner ThermoQuiet brakes. Among the new products are what the company says are the aftermarket’s first replacement front brake pads for 2011 Hyundai Sonata models.

In the closest contest in NASCAR “Race for the Chase” history, Jimmie Johnson became the NASCAR Sprint Cup Champion for an unprecedented fifth consecutive year, driving his Bosch-powered Hendrick Motorsports Chevrolet.

The Rotary Lift SmartLift is the world’s most popular inground lift, with more than 50,000 sold since its introduction in 1995. To celebrate the lift’s 15th anniversary, Rotary Lift is giving away the 50,000th SmartLift. Enter online through December 31, 2010.

Alan Gustafson, crew chief for Mark Martin and the #5 GoDaddy.com Chevrolet, was named NASCAR MOOG “Problem Solver of the Race” after the #5 car roared from the back of the field to finish 8th in Sunday’s Kobalt Tools 500 Sprint Cup event at Phoenix International Raceway.

In a letter to the U.S. EPA earlier this year, the Automotive Service Association (ASA) expressed concern with the substitution of HFO-1234yf because it poses some risk to those persons handling the product, particularly non-professionals or do-it-yourself (DIY) consumers.

Affinia said during the past six years it has taken control of its global supply chain with an innovative approach to global commerce. The World Smart direction assures consistent product quality regardless of where a product is manufactured globally.

As part of an initiative to better connect General Motors’ brands with customers, the automaker has announced that Chevrolet, Buick, GMC and Cadillac will each receive its own Certified Service brand.