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If you haven’t given thought to getting involved in a Be Car Care Aware Campaign, think again. It’s the perfect opportunity to do something good for your customers, showcase your technicians’ repair expertise and spotlight your commitment to quality repairs and exemplary customer service.

Four-time defending NASCAR Sprint Cup champion Jimmie Johnson and the MOOG chassis parts-equipped #48 Lowe’s Chevrolet recovered from an early accident to increase their 2010 Chase points lead with a third-place finish in Saturday’s Bank of America 500 at Charlotte (NC) Motor Speedway. Following the race, Johnson’s crew chief, Chad Knaus, was presented Federal-Mogul Corporation’s MOOG “Problem Solver of the Race” Award.

Building loyal customer relationships works the same way as dating. Without phone calls, gifts, thank-you cards, or time together, there is no relationship. The best loyal customer relationships are built over time in what I call ‘relationship building sessions.’ These are times together with customer having fun, eating a meal, attending a ballgame, playing golf, or doing something enjoyable together. This is how you date your customer to build loyalty.

Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.

Bruce Cherry, owner of Big O locations around Dublin, CA, now knows how to squeeze pennies from thin air. Actually dollars, to be fair. Cherry and a number of small businessmen in his area joined forces with the California Solar Initiative, which delivers rebates to businesses that install solar electric systems – commonly called photovoltaic systems.

Five former insurance company claims adjusters for State Farm and Allstate were arrested in Florida last week for their roles in several auto insurance fraud schemes that relied on the cooperation of vehicle owners and collision repair shops, NBC Miami reported.

Racing two Kennys instead of one was twice the fun for five Federated Car Care Center members as they spent the day dirt track racing with NASCAR drivers and Federated spokesmen Kenny Schrader and Kenny Wallace at Schrader’s I-55 Raceway in Pevely, MO, on Sept. 13.

As more Gen Y and Millennials enter the workforce, using gaming, social networking tools and advanced communication techniques are more effective for engaging employees. These 21st Century inventions provide opportunities to leverage tech-savvy talent that might otherwise go untapped or under-utilized.

The Specialty Equipment Market Association (SEMA) applauded the signing into law of the “Small Business Jobs and Credit Act” (H.R. 5297), including $12 billion in tax incentives for small businesses and creating a $30 billion resource to activate greater lending to small businesses by community banks.

Automotive businesses are faced daily with potential risks that can threaten and result in a loss. Slips and falls, employee discrimination, accidental spills and faulty work are just a few examples. As an owner, operator or employee of an automotive business, how do you know which to focus on?

Federal-Mogul Corporation has introduced an innovative MOOG Problem Solver front lower ball joint for 2000-2005 Lincoln LS sedans. The new MOOG Problem Solver part eliminates the need for technicians to purchase and install a steering knuckle when replacing the original equipment front lower ball joint.

Among the 30 education sessions scheduled for the Learning Forum at the Automotive Aftermarket Products Expo (AAPEX), seven have been designed specifically for parts store and repair shop attendees. All AAPEX education sessions are free-of-charge to everyone and will be held Tuesday, Nov. 2 through Thursday, Nov. 4 in Marco Polo Rooms 701-706 on the Venetian/Palazzo Congress Center Level 1 in the Venetian Hotel.