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Consumers Can Save Up to $20 Per Set of Champion Spark Plugs Through Latest Federal-Mogul ‘Smart Choice’ Offer

Federal-Mogul's comprehensive "Smart Choice" promotional campaign now includes a special offer that can save consumers up to $20 on a set of Champion automotive replacement spark plugs.
By Shop Owner Staff
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Federal-Mogul’s comprehensive “Smart Choice” promotional campaign now includes a special offer that can save consumers up to $20 on a set of Champion automotive replacement spark plugs.

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From March 1 through April 30, 2011, consumers who purchase premium Champion Iridium spark plugs can activate a $2.50-per-plug mail-in rebate by visiting  www.FMSmartChoice.com. Customers who purchase Champion Double Platinum Power spark plugs can qualify for a $2 rebate per plug, and Federal-Mogul is offering a $1-per-plug rebate on Champion Platinum Power spark plugs. (Limit eight plugs with online redemption certificate. See www.FMSmartChoice.com for complete program details.)

Federal-Mogul’s Smart Choice campaign reinforces the message that longer lasting, better performing premium replacement parts are today’s best option for repair professionals and consumers when it comes to keeping their vehicles on the road. As a leading global original equipment and aftermarket manufacturer, Federal-Mogul offers the program as a means to deliver industry leading, branded parts combined with powerful incentives for consumers.

“The Smart Choice program enables us to support consumers who want to tune-up or repair their vehicles and get exceptional performance and reliability by choosing the best replacement products for their vehicles,” said Michael Proud, director of marketing, North America, Federal-Mogul. “Champion is one of the industry’s most popular brands. We’re pleased to be able to offer leading-edge Champion spark plug technologies with this special Smart Choice offer.”

Champion Iridium spark plugs are the smart choice for consumers who want to restore maximum engine performance and reliability in virtually any automotive application. Unlike some iridium plugs, Champion Iridium spark plugs feature precious metal on both the center and ground electrodes for superior resistance to erosion. Each Champion plug is also equipped with Federal-Mogul’s patented extreme fine-wire center electrode and V-trimmed ground electrode for ultra-sharp spark focus and increased engine efficiency. The company’s exclusive Heat-Active alloy ensures maximum heat dissipation and conductivity and maintains stable operating temperatures under all engine loads.

Champion Double Platinum Power spark plugs offer exceptional performance in a full range of vehicle applications. Each plug features platinum on both the center and ground electrodes, which provides longer life and minimal wear.

Champion Platinum Power spark plugs offer better ignitability and smoother idle than many comparable plugs. They are an excellent performance and reliability upgrade for engines originally equipped with standard nickel/copper spark plugs, and are a direct replacement on many late-model coil-on-plug engines.

For additional information concerning this Smart Choice offer, contact your Federal-Mogul supplier, visit www.FMSmartChoice.com or write to: Smart Choice, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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