Editor’s Notebook: Preventive Maintenance Equals Safety, Dependability And Road Readiness

With gas prices falling and consumers more likely now than a year ago to be taking driving trips and vacations, there's no better time than during the summer months to promote preventive maintenance services at your shop, to get your customers' vehicles "road ready."

With gas prices falling and consumers more likely now than a year ago to be taking driving trips and vacations, there’s no better time than during the summer months to promote preventive maintenance services at your shop, to get your customers’ vehicles “road ready.”

Add this to the fact that unperformed maintenance continues to rise, and it makes for the perfect opportunity to do something good for your customers, promote your technicians’ repair expertise and emphasize your commitment to quality repairs.

The Car Care Council’s website (www.carcare.org) contains a wealth of car care information to help motorists address needed maintenance or repairs before hitting the road.

Staying on top of a vehicle’s service needs will not only save money at the pump, but will also help to avoid the costly repairs and inconvenience of breaking down at the side of the road,” says Rich White, executive director, Car Care Council.

The pre-trip vehicle checklist recommended by the Car Care Council includes:

• Perform a tune-up to help the engine deliver the best balance of power and fuel economy and produce the lowest level of emissions.

• Check the brake system and make sure the battery connection is clean, tight and corrosion-free.

• Check filters and fluids, including engine oil, power steering, brake and transmission, as well as windshield washer solvent and antifreeze/coolant. Dirty air filters can waste gas and cause the engine to lose power.

• Check the hoses and belts that can become cracked, brittle, frayed, loose or show signs of excessive wear. These are critical to the proper functioning of the electrical system, air conditioning, power steering and the cooling system.

• Check the tires, including tire pressure and tread. Underinflated tires reduce a vehicle’s fuel economy and uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.

• Check that the gas cap is not damaged, loose or missing to prevent gas from spilling or evaporating.

What are you waiting for? Educate your customers now about how much money they can save with proper vehicle maintenance. And, when customers are more “car care aware,” everyone wins! 

 

You May Also Like

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Will You Adapt And Cope With Changing Technology?

I remember my boss complaining that electronic ignition was going to destroy our business back in the mid-’70s. “They are taking away our tune up business,” he would say. In some ways, he was right. Technology and change are things we can’t control. In fact, “change” is perhaps the one thing we can count on. And, as in life, it’s how we deal with change that matters.

The Secret To Price Advertising

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to price advertise.

Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

Other Posts
Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.