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Elite Offers 5-Day Comprehensive Shop Management Course

Elite Worldwide's AMI-accredited "Fly With the Eagles II" shop management course will be held in San Diego, CA, May 15-19. The course will be presented by Elite president Bob Cooper, who built this course from the ground up based on his own success as a shop owner, and his experience helping thousands of other shop owners build more successful businesses over the last 20-plus years.
By Shop Owner Staff
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Elite Worldwide’s AMI-accredited "Fly With the Eagles II" shop management course will be held in San Diego, CA, May 15-19. The course will be presented by Elite president Bob Cooper, who built this course from the ground up based on his own success as a shop owner, and his experience helping thousands of other shop owners build more successful businesses over the last 20-plus years.

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On Day 1, Cooper will cover how to read financial statements like a pro. He’ll share statistical information based on the most successful shops in America, help attendees set achievable targets, share cost control secrets and will explain strategies to improve a shop’s net income.

Day 2 is devoted to finding and hiring the right service advisors and technicians. Cooper will cover, step-by-step, how to find and hire the superstars, and will share the compensation and incentive secrets used by the most successful shops in America.

On Day 3, Cooper will explain how shop owners can keep their employees happy and operating at peak performance. He’ll share how to properly monitor and measure employee productivity, lead successful employee meetings, and conduct employee reviews. He’ll also cover easy-to-use methods of building morale, increasing productivity, dealing with employee issues and bringing out the best in people.

The 4th day of the seminar is devoted to marketing. Cooper will go over the fatal marketing mistakes that most shop owners make,  how to identify the ideal customer, and how to keep service bays full with the right kind of customers. He’ll share the best-kept secrets of print advertising, web-based marketing, cost-free word of mouth programs and special promotions that have proven to be successful.

Day 5 of the course ends at noon, but Cooper will spend the morning tying everything together. He’ll do a complete review and provide attendees with a step-by-step Action Plan that makes it easy to implement all of the material.

Seats are still available for the 5-day course, and for individual days as well.  For more information, call 800-204-3548, or visit the Fly With the Eagles II web page: http://www.eliteworldwidestore.com/event/161/fly-with-the-eagles-ii.html.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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