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Elite Offers ‘Marketing Auto Service In Tough, Competitive Times’ Seminar

We all know the competition for new customers is violent, and when it comes to auto repair and service, today's consumers have more choices than ever before. So if you want to fill up your service bays with the right kind of customers, and turn those customers into raving fans who will tell their friends about your shop, then this Elite seminar is perfect for you.
By Shop Owner Staff
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Seminar Title: Marketing Auto Service in Tough, Competitive Times

Presenter: Bob Cooper, President, Elite Worldwide, Inc.

Date and Time: May 5, 2012 from 8:30 a.m. to 4:00 p.m. Eastern Standard Time

Location: Sheraton – Philadelphia Airport
4101 Island Ave.
Philadelphia, PA 19153


Look at what you will learn …

• The secret to setting advertising budgets that will save you a fortune!

• How to identify your perfect customer!

• The best-kept secrets of the great websites and social media!

• How to dominate your community with grass root advertising campaigns!

• How to turn your existing customers into raving fans!

• How to attract the emerging Gen Y market!

• How to implement Bob Cooper’s easy-to-follow Action Plan to ensure your success!

 

We all know the competition for new customers is violent, and when it comes to auto repair and service, today’s consumers have more choices than ever before. So if you want to fill up your service bays with the right kind of customers, and turn those customers into raving fans who will tell their friends about your shop, then this Elite seminar is perfect for you. Join us, and Cooper will share the best-kept marketing secrets that he’s used to grow some of the most successful shops in America, and that have taken many of the Elite Coaching clients right to the top.

During this information-rich seminar you’ll learn how to identify the customers that you’ll need to target, how to save a fortune on your ad campaigns, and how you can set your company apart from all of your competitors. You’ll also learn the keys to great print media ads, how to capitalize on electronic media, and how to become an expert at grass-roots marketing. Regardless of whether you have an aftermarket franchise, or an independent shop … if you’d like to bring in more of the right kind of customers, you now have access to the answers that you have been looking for.

At the seminar you will receive all the supplies that you will need, and at the completion of the course, Cooper will provide you with a step-by-step action plan that you can use to implement what you learn, to ensure that this course delivers permanent results. So if you are looking to bring in more of the right kind of customers, and put more money on your bottom line, then enroll in this Elite seminar today. It’s just that easy to start increasing your car counts, and start building a more profitable, successful business. 

For additional information and to enroll in the seminar, click HERE.
  

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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