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Federal-Mogul And Wagner Brand Lead Shift To Low-Copper Brake Pads

Federal-Mogul Corp. and its Wagner Brake brand are leading the automotive industry's rapid shift to environmentally friendly low-copper brake pads. More than 1 million new 2014 vehicles from leading original equipment light vehicle manufacturers will be equipped with Federal-Mogul's Eco-Friction pads, according to Federal-Mogul.
By Shop Owner Staff
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Federal-Mogul Corp. and its Wagner Brake brand are leading the automotive industry’s rapid shift to environmentally friendly low-copper brake pads. More than 1 million new 2014 vehicles from leading original equipment light vehicle manufacturers will be equipped with Federal-Mogul’s Eco-Friction pads, according to Federal-Mogul. In the aftermarket, Federal-Mogul recently introduced Wagner ThermoQuiet CeramicNXT brake pads featuring what the company states to be the first full-line offering of 2021-compliant low-copper formulations.

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“As the No. 1 global manufacturer of friction for the total OE and replacement market, we have taken the lead in developing eco-friendly formulations that also provide improvements in overall brake pad performance,” said Martin Hendricks, vice president and general manager, braking, Federal-Mogul Vehicle Components segment.

Recent legislation in California and Washington has mandated that copper content in friction formulations be reduced below 5 percent (low-copper) by 2021. Federal-Mogul says that its product development is well ahead of that requirement.

Now featured in Wagner ThermoQuiet CeramicNXT pads, Federal-Mogul’s new Wagner OE21 low-copper formulations are 35 percent quieter and offer 15 percent more stopping power and up to 40 percent greater fade resistance than previous formulations, according to the company.

To learn more about the automotive industry’s shift to low- and zero-copper brake pads, visit www.WagnerBrake.com.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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