Federal-Mogul Expands MOOG Product Line with 42 New Parts Covering Millions of Late-Model Domestic and Foreign Nameplate Vehicles

The MOOG steering and suspension product line from Federal-Mogul now includes 42 additional premium-quality parts covering millions of late-model foreign and domestic nameplate passenger vehicles. Among the latest MOOG product introductions are left and right rear sway bar link kits for thousands of 2009 Ford Flex and 2009-2010 Taurus and Taurus SHO models and 2009 Lincoln MKS and 2010 Lincoln MKT models.

The industry-leading MOOG steering and suspension product line from Federal-Mogul now includes 42 additional premium-quality parts covering millions of late-model foreign and domestic nameplate passenger vehicles. According to Federal-Mogul, the MOOG brand offers the aftermarket’s most comprehensive coverage of the North American vehicle population and includes hundreds of exclusive “Problem Solver” parts that are easy to install and provide superior performance and durability.

Among the latest MOOG product introductions are left and right rear sway bar link kits (K750369 and K750370, respectively) for thousands of 2009 Ford Flex and 2009-2010 Taurus and Taurus SHO models and 2009 Lincoln MKS and 2010 Lincoln MKT models. Unlike competing parts, the new MOOG sway bar links feature the brand’s patented powdered metal “gusher” bearing design, which allows grease to flow through the bearing face for smooth socket movement and superior durability.

The product line expansion also includes several new control arms, tie rod ends, control arm bushings and kits, sway bar bushing kits, additional sway bar link kits and other parts for popular late-model vehicles ranging from the Acura TSX to the Toyota RAV4. Three new MOOG control arm bushings alone cover more than 2 million Buick Rainier (2004-2007) and Chevrolet TrailBlazer (2002-2009) models. Other leading vehicle nameplates covered by the new parts are Audi, Chrysler, Dodge, Honda, Jeep, Kia, Lexus, Mazda, Mitsubishi, Mercedes-Benz, Nissan, Pontiac and Saab.

“Federal-Mogul and the MOOG brand continue to lead the industry in developing innovative, high-quality repair solutions for today’s advanced-technology steering and suspension systems,” said Mark Boyle, director, steering and suspension products, Federal-Mogul. “The MOOG brand helps service providers complete more repairs, on more applications, every day. That’s exactly the kind of business solution today’s shop owners need and expect.”

For additional information regarding MOOG chassis parts, visit the brand’s technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. To identify the right MOOG part for virtually any application, use the convenient, free www.FMe-cat.com electronic catalog.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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