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Federal-Mogul’s Wagner ThermoQuiet Front Ceramic Brake Pads First in Aftermarket for 2011 Ford Ranger Models

ThermoQuiet brake pads also incorporate the company's award-winning, proprietary Integrally Molded Insulator (IMI) one-piece pad design and unique Wagner EDGE Laser-Shaped Friction technology for quieter performance, superior stopping power and longer pad life, the company says.
By Shop Owner Staff
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The Wagner brake brand from Federal-Mogul is the first in the automotive aftermarket to offer replacement front disc brake pads for 2011 Ford Ranger models, according to the company. The new Wagner ThermoQuiet ceramic brake pad sets (No. QC1508) are available now through leading automotive parts distributors across North America.

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“Being first to market is very important, but being first while providing a truly premium-level technology that helps eliminate service comebacks is our overriding objective for every new ThermoQuiet brake pad,” said Ken Selinger, director of friction products, North America, Federal-Mogul.

“Thousands of automotive service businesses depend on Wagner ThermoQuiet technology to help increase their share of the brake category. Our first-to-market success helps them attract new service opportunities from the owners of late-model foreign-nameplate and domestic vehicles.”

Wagner ThermoQuiet ceramic brake pads feature highly advanced, proprietary ceramic friction formulations developed within Federal-Mogul’s global network of advanced technology centers. ThermoQuiet brake pads also incorporate the company’s award-winning, proprietary Integrally Molded Insulator (IMI) one-piece pad design and unique Wagner EDGE Laser-Shaped Friction technology for quieter performance, superior stopping power and longer pad life, the company says.

For more information regarding Wagner ThermoQuiet brake products, visit www.TQbrakepads.com or contact your Wagner Brakes or Federal-Mogul supplier.        

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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