Federated Car Care Center Members Drive Dirty with the Two Kennys

It was another day for fun and adventure as four Federated Car Care members got the chance of a lifetime to race with NASCAR drivers and dirt track legends Kenny Schrader and Kenny Wallace. The "rookie" drivers were the winners of the annual "Get Dirty with Kennys Sweepstakes," a contest exclusively for Federated Car Care Center members.

It was another day for fun and adventure as four Federated Car Care members got the chance of a lifetime to race with NASCAR drivers and dirt track legends Kenny Schrader and Kenny Wallace. The “rookie” drivers were the winners of the annual “Get Dirty with Kennys Sweepstakes,” a contest exclusively for Federated Car Care Center members.

“It was a great weekend of fun for our Federated Car Care members and, as usual, the Kennys were tremendous hosts,” said J.R. Bishop, director of member services and event marketing for Federated Auto Parts. “The ‘Get Dirty with Kennys’ contest has become extremely popular with our members and we want to thank all who participated. We also want to thank Kenny and Kenny for being great racing instructors.”

The annual “Get Dirty with Kennys” day of racing took place at Schrader’s I-55 Raceway in Pevely, MO, on Sept. 12. Four Federated Car Care Center members were chosen as winners and were accompanied on the trip by their respective Federated member representative. The winning “dirt track stars” were:

• Mike Bergeron of Mike’s Car Care, Lafayette, LA.
• Kevin Krecklow of Mastertech Automotive, Vancouver, WA.
• Bill Diaz of Bill’s Motor Works, Titusville, FL.
• Jon Massa of Advanced Auto Center, Redford, MI.

To have been eligible to win a chance to “Get Dirty with Kennys,” a shop must have been fully enrolled as a Federated Car Care Center member as of July 15, 2011. The Federated Car Care Center program is one of the fastest growing, complete support programs for some of the nation’s finest automotive service providers. To become a Federated Car Care Center member or for more information, contact the local Federated Auto Parts distributor.

About Federated
Federated Auto Parts, headquartered in Staunton, VA, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology. For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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