Federated Cruise Winner Set To Sail The Caribbean With Kenny Wallace

It will be the trip of a lifetime for Eleanor Greenly of Levittown, PA, as she embarks on a Caribbean cruise as the winner of Federated’s “Cruise the Caribbean with Kenny” contest.

“We want to congratulate Eleanor and wish her bon voyage,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “We had tremendous participation in the ‘Kenny Cruise’ contest and we saw a significant increase in our Facebook fan base. We know Eleanor will have a great time because how can you not have a great time when Kenny Wallace is your host?”

Greenly was one of thousands of Federated Facebook fans to enter the contest. She will depart on the seven-night cruise from Ft. Lauderdale, Fla. with stops scheduled at such locations as Falmouth, Jamaica and Cozumel, Mexico, returning to Ft. Lauderdale. Special highlights of the “Kenny Cruise” include a private cocktail party with Federated spokesman and NASCAR legend Kenny Wallace, a remote control racing night and daily door prizes supplied by Federated and Kenny Wallace Racing.

“We could not be more pleased with the results of this promotion,” said Bishop. “More and more companies are using social media outlets to increase their brand recognition. This Facebook contest was not only fun for our fans, but it was also a great way to inform motorists that Federated has the best service, knowledge, parts and people.”

For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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