Federated Customers Get Chance At ‘Federated Ironman 55 Dream Weekend’

The first weekend of August is going to be one to remember for some lucky Federated customers as they experience the first ever "Federated Ironman 55 Dream Weekend" in St. Louis. This one-of-kind experience will feature a major league baseball game, the inaugural Federated Auto Parts World of Outlaws "Ironman 55" race and a personal dirt track driving experience.

The first weekend of August is going to be one to remember for some lucky Federated customers as they experience the first ever “Federated Ironman 55 Dream Weekend” in St. Louis. This one-of-kind experience will feature a major league baseball game, the inaugural Federated Auto Parts World of Outlaws “Ironman 55” race and a personal dirt track driving experience.

“At Federated, we are always looking for ways to thank our customers for their business and loyalty, and that is why we created this unique experience,” said Phil Moore, senior vice president for Federated. “We know this will be a very memorable experience for the lucky winners.”

The all-expense paid weekend in St. Louis will begin on Friday, Aug. 3 with a major league baseball game featuring the world champion St. Louis Cardinals hosting their arch rivals, the Milwaukee Brewers, at beautiful Busch Stadium in downtown St, Louis.

On Saturday, Aug. 4, the second day of the dream weekend will showcase four dirt track races at the newly named Federated Auto Parts Raceway at I-55 in Pevely, Mo. In addition to watching the Federated dirt track car, driven by Federated spokesperson Ken Schrader, in action, the contest winners will also get to see the first-ever Federated Auto Parts World of Outlaws “Ironman 55,” the most challenging and grueling race on the World of Outlaws circuit.

The dream weekend will conclude on Sunday, Aug. 5 back at the Federated Auto Parts Raceway at I-55 with a dirt track driving experience taught by the king of dirt, Schrader. The winners will get behind the wheel of one of Schrader’s dirt cars and will learn the dirt track racing ropes from the master.

“We have put together some great promotions and trips for our customers in the past and we feel that the ‘Federated Ironman 55 Dream Weekend’ will be the best event ever,” said Moore. “We can’t thank our customers enough for their continued support and commitment to Federated and we hope this weekend shows how much we appreciate them.”

For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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