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Federated Expands ‘Two Guys Garage’ Sponsorship

Federated Auto Parts will continue its sponsorship of the popular television show "Two Guys Garage" on SPEED in 2012. As part of the new agreement, Federated will sponsor a regular segment entitled "TechTalk by Federated Auto Parts." In addition, "Break Room" segments will highlight the innovative and high-quality parts supplied by Federated's manufacturing partners.
By Shop Owner Staff
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Federated Auto Parts will continue its sponsorship of the popular television show “Two Guys Garage” on SPEED in 2012. As part of the new agreement, Federated will sponsor a regular segment entitled “TechTalk by Federated Auto Parts.” In addition, “Break Room” segments will highlight the innovative and high-quality parts supplied by Federated’s manufacturing partners.

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“Federated Auto Parts is pleased to once again partner with ‘Two Guys Garage,’” said Phil Moore, senior vice president of Federated Auto Parts. “We are expanding our presence with regular educational features on every show, highlighting the quality brand name parts and outstanding service provided by Federated, our Car Care Center members and our loyal vendor partners. We had an excellent response to our association with ‘Two Guys Garage’ last year and we look forward to another great season.”

“TechTalk by Federated Auto Parts” will be featured on every episode of “Two Guys Garage” in 2012, starting April 28 and running through November 2012. The focus of the segments will be education and training, with added emphasis on the problem-solving parts provided by the aftermarket.  In addition, the segments will cover new products from Federated’s manufacturing partners as well as time-saving installation techniques. The information will be provided in a question and answer format.

“Break Room” will feature specific parts from Federated vendors, highlighting the benefits of installing high-quality brand name parts and the importance of the technical expertise and knowledgeable service provided by Federated Car Care Centers.

Both segments will become available on the Federated Auto Parts website and YouTube channel after airing.

“Federated will continue to be an integral part of ‘Two Guys Garage’ as we carry out our strategy to promote the advantages of Federated Auto Parts and Car Care Centers and the quality brand names we supply,” said Moore.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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