Federated Extends Sponsorship Of NASCAR Sprint Cup Series Race At Richmond International Raceway

Federated announced it has extended its sponsorship agreement with Richmond International Raceway (RIR) to continue the NASCAR Sprint Cup Federated Auto Parts 400 for several more years.

(Front Row, L to R): Willie B., Two Guys Garage; Rusty Bishop; Sam Bass; Frank Stoddard, team owner, FAS Lane Racing; Kenny Schrader; Dennis Bickmeier, president, RIR; Kevin Byrd, Two Guys Garage “All of us at Federated Auto Parts are proud to extend our relationship with Richmond International Raceway and its premier spot on the NASCAR Sprint Cup Series schedule,” said Rusty Bishop, CEO of Federated Auto Parts. “Our members and their customers love the fun-filled activities and hospitality at RIR, providing our partners with lasting memories. We had another great race weekend and look forward to many more to come.”

In addition to the contract extension, Federated Auto Parts, which hosts nearly 2,000 guests in hospitality and suites on race weekends at RIR, remains the Official Auto Parts Supplier of Richmond International Raceway.

“I can’t tell you how excited the Richmond International Raceway team is to share in this announcement,” said RIR President Dennis Bickmeier. “We added Federated Auto Parts to a growing list of Virginia-based companies last year, and knowing they’ll be part of our family solidifies our partnership for years to come.”

In Saturday’s “Last Race Before the Chase,” Carl Edwards captured the Federated 400 at RIR with Kurt Busch, Joey Logano, Martin Truex Jr. and Dale Earnhardt Jr., all securing spots for the “Chase,” which starts Sept. 15 at the Chicagoland Speedway.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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