Federated Increases Commitment to Car Care Center Program

The Federated Car Care Center program continues to set the standard when it comes to providing complete support to the nation’s best automotive service providers.

“We have several new additions and enhancements to the Federated Car Care program that make it standout as the premier support program in the aftermarket,” said John Marcum, marketing services manager for Federated Auto Parts. “We have seen significant growth in our Car Care Center membership and based on member feedback, we believe the Federated Car Care program provides the best training, marketing support and brand-name quality parts in the industry.”

Recent enhancements to the Federated Car Care program include the free Roadside Assistance program and the dedicated Federated Car Care website which features a web page for each Car Care Center member. Federated Car Care Centers continue to receive national advertising support, including the new sponsorship of the “Two Guys Garage” show on SPEED which premiered May 7.

An enhanced feature of the Federated Car Care program is its comprehensive marketing support which includes updated point-of-sale materials, signage and popular promotions like “Get Dirty with Kennys” and “Sweet Ride Sweepstakes.” Car Care Center members also have access to a variety of training programs, including AutoIQ, an online consumer education system.

“Federated leads in providing brand-name quality parts and we want to thank our manufacturing partners who have been an integral part of our Car Care program since its inception,” continued Marcum. “Our supplier partners provide a tremendous amount of support to help differentiate the Federated Car Care program from others in the industry.”

To learn more about the Federated Car Care program, contact your Federated Auto Parts distributor or visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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