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Federated Member Berg Auto Supply Opens New Location

Federated member Berg Auto Supply recently held a grand opening ceremony on July 28 for its new location in West Fargo, ND. As part of the grand opening festivities, Berg also held its annual customer appreciation day.
By Shop Owner Staff
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Federated member Berg Auto Supply recently held a grand opening ceremony on July 28 for its new location in West Fargo, ND.  As part of the grand opening festivities, Berg also held its annual customer appreciation day.

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“Our grand opening at the West Fargo Federated store was a great success,” said John Haley, president of Berg Auto Supply.  “We had more than 500 of our installer and fleet owners, managers and techs in attendance and they had a great time.  Besides lunch, they got a chance to see the Federated dirt car and meet Ken Schrader. We also sectioned off an area in our parking lot so the Schrader racing team could work on the Federated car and get it ready for the race that night. The fact that they went on to win the race was a great ending to a great day.”

The grand opening/customer appreciation event featured free food and beverages, as well as giveaways and door prizes. In addition, NASCAR legend and Federated Auto Parts spokesman Ken Schrader signed autographs and took pictures with customers.

Established in 1946, Berg Auto Supply has the largest inventory in the Fargo area for automotive, industrial and agricultural parts.  With some of the most experienced counter and sales people, Berg is known for its great customer service.  Berg also has a complete machine shop run by experts who have more than 60 years of experience.

“We want to congratulate John and Greg Monson on the grand opening of their facility in West Fargo,” said Phil Moore, senior vice president for Federated.  “Berg Auto Supply does a great job of meeting the needs of the Fargo area.  This new location will make it even easier for them to support their customers.  We are honored to have Berg Auto Supply as a Federated member.”

About Federated
Federated Auto Parts, headquartered in Staunton, VA, is one of the largest auto parts distribution and marketing organizations in North America.  Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology.  For more information, visit www.federatedautoparts.com.

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I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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