Federated To Sponsor ‘Last Race Before The Chase’ NASCAR Sprint Cup Race At Richmond

Federated will again sponsor NASCAR’s “Last Race Before the Chase.” The Federated Auto Parts 400 Sprint Cup race will be held on Sept. 7 at the Richmond International Raceway and will be seen nationally on ABC-TV.

“The Federated Auto Parts 400 is the crucial ‘Last Race Before the Chase,’ providing Federated members and customers the excitement of NASCAR stars battling for one of the 12 coveted spots to contend for the championship,” said J.R. Bishop, director of motorsports and event marketing for Federated. “The race also kicks off this year’s Federated Toys for Tots partnership. With all the excitement on and off the track, the Federated Auto Parts 400 will be an unforgettable experience.”

For the second year in a row, over 1,200 Federated guests will travel to Richmond for an exciting weekend of NASCAR racing and hospitality. In addition to the Federated 400, select Federated contest winners will partake in a driving experience hosted by NASCAR legend Kenny Schrader. Schrader will also drive the Federated Sprint Cup car in the race.

Last year, Clint Bowyer endured three hours of rain delays to take the checkered flag as he defeated Jeff Gordon by 1.198 seconds in the Federated 400. Gordon’s second-place showing earned him the final spot in the “Chase” for the 2012 Sprint Cup. Last year’s Federated 400 also marked Schrader’s 750th career NASCAR Sprint Cup series start.

For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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