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Federated To Sponsor Sept. 8 NASCAR Sprint Cup Race In Richmond

The NASCAR Sprint Cup "Race Before the Chase" will have a new sponsor this season. Now called the Federated Auto Parts 400, the "Chase" will be held on Saturday, Sept. 8 at the Richmond International Raceway and will be televised nationally on ABC.
By Shop Owner Staff
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The NASCAR Sprint Cup “Race Before the Chase” will have a new sponsor this season. Now called the Federated Auto Parts 400, the “Chase” will be held on Saturday, Sept. 8 at the Richmond International Raceway and will be televised nationally on ABC.
 
“We are very pleased to partner with NASCAR and the Richmond International Raceway as the primary sponsor for this pivotal Sprint Cup race,” said J.R. Bishop, director of racing and event marketing for Federated. “All eyes will be on the Federated Auto Parts 400 this September to see which drivers will be in the NASCAR Sprint Cup ‘Chase.’ In addition to exciting racing, we are planning a fun-filled weekend of hospitality events for our members and their customers, so we know the Federated 400 will be memorable for all involved.”
 
The Federated Auto Parts 400 will run under the lights at the Richmond International Raceway with a planned start time of 7 p.m. EST. Several hundred Federated members will be on-hand for race weekend and will get to see Federated spokesperson and NASCAR legend Kenny Schrader drive the Federated Auto Parts Sprint Cup car in the race.
 
“The NASCAR Sprint Cup series is the premiere racing series in the country and we know our members and customers will enjoy being a part of this thrilling motorsports event,” continued Bishop. “All we need now is for Kenny Schrader to cross the finish line first, driving the Federated car in the Federated 400, and it will be the perfect race weekend.”

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

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Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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