Federated to Sponsor ‘Two Guys Garage’ Television Show

Federated Auto Parts will sponsor the popular television show “Two Guys Garage” in 2011. The first episode of the season is scheduled to air on May 7 on SPEED with replays of the first episode airing on May 11 and May 12. Viewers should check local listings for air times in their area.

“Federated is very excited about sponsoring the ‘Two Guys Garage’ show,” said Phil Moore, senior vice president of Federated Auto Parts. “We will have a strong presence on the show and the Federated message will reach our target audience, professional service technicians, and consumers who are concerned about protecting one of their largest investments, their vehicle. It should be a fun season and our members are really looking forward to Federated’s association with ‘Two Guys Garage.’”

Federated will have high visibility on “Two Guys Garage” as the season kicks off with the Federated “Sweet Ride” project covering four full episodes. The two guys, Bryan Fuller and Kevin Byrd, will team up with Federated spokespersons and NASCAR legends Kenny Schrader and Kenny Wallace to work on a 2004 Corvette convertible. The completed Corvette will become the grand prize for Federated’s 2011 Federated Car Care “Sweet Ride Sweepstakes” as one lucky Federated Car Care member will take home the sweet ride.

Federated and its manufacturing partners will not only be featured on the “Sweet Ride” project but will also sponsor nine individual tech tips featuring special problem-solving or educational projects throughout the season.

“Federated and our vendor partners will realize extensive national exposure from May until November on ‘Two Guys Garage,’” continued Moore. “Our emphasis will be on the quality parts and service Federated Auto Parts stores and Federated Car Care Centers provide with the ultimate goal of educating professional service technicians and consumers on the benefits of quality parts and service.”

About Two Guys Garage
From pistons to painting, welding to wheel balancing, dyno and track testing, Two Guys Garage covers virtually every aspect of vehicle repairing, customizing and restoring. The hosts, Bryan Fuller and Kevin Byrd, perform product demonstrations and installations on a wide variety of import and domestic cars and light trucks, and they show viewers the right way to execute modifications with hands-on projects throughout the season.

About Federated
Federated Auto Parts, headquartered in Staunton, VA, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology. For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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