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Identify the Right Parts for Any Performance Application By Using Federal-Mogul’s www.FMe-cat.com Electronic Catalog

Federal-Mogul Corporation has launched a dynamic, next-generation electronic catalog - available at www.FMe-cat.com - to help performance engine builders, enthusiasts and other customers find high-quality parts for virtually any automotive, performance or marine application.
By Shop Owner Staff
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Federal-Mogul Corporation has launched a dynamic, next-generation electronic catalog – available at www.FMe-cat.com – to help performance engine builders, enthusiasts and other customers find high-quality parts for virtually any automotive, performance or marine application.

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Available 24/7, the interactive new eCatalog covers all Federal-Mogul brands and product lines, including Carter fuel delivery components, Champion spark plugs, Fel-Pro gaskets, MOOG steering and suspension components, Sealed Power engine parts, and Speed-Pro performance engine products. Users can look up and store multiple part numbers for the same job without re-entering search criteria. The catalog’s comprehensive interchange and numerical lookup tools help users identify the correct part even when they don’t have complete application information.

The new catalog’s enhanced content includes thousands of detailed product images and illustrations with zoom capability as well as convenient links to related technical training videos and other support materials generated at the Federal-Mogul Technical Education Center. An integrated “Technical Resources” link provides hundreds of tech tips, bulletins and videos as well as lookup tools covering torque, engine and part number specifications. The www.FMe-cat.com site also includes interactive calculators for determining capacities and dimensions, engine displacement, horsepower, torque and compression ratio.

“It’s our goal to provide the most complete and timely product data in the performance industry,” said Brent Berman, e-data manager, North America, Federal-Mogul. “This powerful yet user-friendly eCatalog enables any customer with Web connectivity to quickly and easily find the right part for virtually any performance upgrade or repair. And our FM TEC staff has developed video and print-based training resources to help them do the job right the first time.”

For those who prefer a “paper” catalog experience, the new eCat site also includes sophisticated virtual catalog volumes that enable the user to flip back and forth through the latest catalog pages to find the right parts and other information.

Additional Federal-Mogul brands and product lines covered by the new eCatalog include ANCO wipers; FP Diesel engine products; National hub assemblies, seals and bearings; Wagner brake products; and Wagner lighting products.

For additional information, visit www.FMe-cat.com or contact your Federal-Mogul supplier. Detailed product information is also available at www.federalmogul.com.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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