Installing Raybestos Brand Brakes Earns You and Your Customers Cash … and a Possible Trip to Vegas for Champion’s Week

As the Chase for NASCAR Sprint Cup races toward the top prize, Raybestos Brakes – a member of the Affinia family of brands and the Official Brakes of NASCAR – help technicians, consumers and race fans hit the jackpot with a “Race for the Cash” rebate and sweepstakes promotion.

Consumers and DIYers can SAVE $30 on Raybestos Professional Grade brake pads with their “Race for the Cash” rebate. The cash rebate is also good on Advanced Technology brake pads, and can jump to as much as $36 when they include Professional Grade or Advanced Technology rotors. Every redeemed rebate card serves an automatic entry into the “Race for the Cash” Sweepstakes. The grand prize is a trip to the NASCAR Sprint Cup Series Champion’s Week in Las Vegas, NV, held December 1-4, 2010.

The grand-prize winning customer and a guest will receive:
• A NASCAR Sprint Cup Series Awards Ceremony VIP Viewing Experience;
• An exclusive meet and greet with a NASCAR personality;
• VIP admission in the NASCAR Sprint Cup Series Victory Lap and NASCAR After the Lap, presented by Tissot; and
• Airfare and three-night hotel stay.

To help draw customers and build additional sales, participating service dealers receive a special “Race for the Cash” promotional kit. It includes a poster announcing the rebates, a rebate counter card with 25 rebate cards, a technician reward tally card and “Race for the Cash” floor mats. Technicians receive this promotional kit FREE when they sign up to become a Raybestos Rewards member at www.raybestos.com.

Technician can also earn a cash reward up to $50 … and one lucky technician and a guest will also be awarded the grand prize trip to Vegas. Technicians receive $1 for each qualifying Raybestos brand pad set, rotor, loaded caliper, friction ready caliper, master cylinder or wheel hub assembly installed. A tally card is provided to track eligible sales, and at the end of the program, technicians submit the tally card for their cash reward. Each tally card submitted before November 1, 2010 serves as their entry into the “Race for the Cash” sweepstakes.

The “Race for the Cash” program runs from September 15, 2010 to November 15, 2010. As a special note: Due to travel planning limitations, all tally card and rebate cards must be received by program headquarters by October 31, 2010 in order to be eligible for the grand prize trip. Tally cards and rebate cards received after October 31 will not be eligible for the grand prize trip, however, they will be accepted through December 1, 2010 for the cash rebate.

For more information on the Raybestos brand brake parts “Race for the Cash” rebate and sweepstakes, or for questions on any Raybestos brand brake or chassis product, visit www.raybestos.com or call (800) 323-0354.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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