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Jimmie Johnson Becomes First-Ever 5-Time Consecutive NASCAR Sprint Cup Champion Driving Bosch-Powered Hendrick Motorsports Chevrolet

In the closest contest in NASCAR "Race for the Chase" history, Jimmie Johnson became the NASCAR Sprint Cup Champion for an unprecedented fifth consecutive year, driving his Bosch-powered Hendrick Motorsports Chevrolet.
By Shop Owner Staff
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In the closest contest in NASCAR “Race for the Chase” history, Jimmie Johnson became the NASCAR Sprint Cup Champion for an unprecedented fifth consecutive year, driving his Bosch-powered Hendrick Motorsports Chevrolet. No one in the history of NASCAR racing has ever achieved this milestone until now. While legendary drivers Richard Petty and Dale Earnhardt Sr. both were 7-time champions, neither received this prestigious award five years in a row.

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With NASCAR’s 2010 Race for the Chase undecided going into the tenth and final “Chase” race at Homestead-Miami Speedway, Johnson overcame pit stop miscues to finish second to Carl Edwards, sealing his championship points status. Denny Hamlin entered the race with a razor-thin fifteen point lead, but he would finish no higher than 14th; while Kevin Harvick finished third, shy of the points needed to overcome Johnson’s total.

Bosch is a long-standing sponsor of Hendrick Motorsports, including Jimmie Johnson and his teammates Jeff Gordon, Mark Martin and Dale Earnhardt, Jr. Bosch supplies purpose-built spark plugs, starters and alternators for Hendrick as well as other NASCAR teams, and also provides technical assistance and other support.

Extraordinary evidence of Bosch’s contribution to Johnson’s unprecedented achievement lies in the fact that each of the eight Bosch spark plugs in his winning Chevrolet fired flawlessly more than a half-million times during the course of the 400-mile race at Homestead-Miami … a testament to Bosch engineering and innovation.

Winning five consecutive Sprint Cup championships is an extraordinary achievement for Jimmie Johnson and the entire Hendrick Motorsports organization. It is also a testament to the performance and durability of Bosch automotive products.

Wolfgang Hustedt is Motorsports Manager for Bosch, and he explains the value of Bosch’s motorsports involvement. “Bosch works closely with Hendrick engineers as well as many others at virtually all levels of motorsports in product and systems development,” he notes. “There is no tougher proving ground than race tracks in the U.S. and around the world. Our products are constantly run under the most rigorous conditions possible, and the things we learn are, more often than you may think, transferred to OE and replacement parts for everyday passenger vehicles.”

Jimmie Johnson’s Bosch-powered Hendrick Motorsports Chevrolet carried him to 23 top ten finishes in the 2010 season, nine of them consecutive. His record this year included two poles, six outright wins, and 17 top-five finishes.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s (AASA) Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers to preserve the industry’s good reputation. For more information, visit www.AASAKnowYourParts.org.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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