Latest Raybestos Brakes Promotion is Fit for a King

Raybestos brand brakes - a member of the Affinia family of brands - gets behind technicians with a cash rebate and a business building sweepstakes program ... then ... four lucky grand prize winners get behind the wheel of a stock car, with racing lessons from "The King," Richard Petty, and Marcos Ambrose.

Raybestos brand brakes – a member of the Affinia family of brands – gets behind technicians with a cash rebate and a business building sweepstakes program … then … four lucky grand prize winners get behind the wheel of a stock car, with racing lessons from “The King,” Richard Petty, and Marcos Ambrose.

The Raybestos “Reward Fit for a King” rebate and sweepstakes offer runs September 15, 2011 through November 30, 2011. Participating installers can offer their customers a rebate up to $40 with a qualifying purchase of Raybestos Advanced Technology and Professional Grade brake pads and rotors. Each redeemed rebate card serves as an entry to win the grand prize.

During that time, technicians can earn a reward up to $50 for installing Raybestos Advanced Technology and Professional Grade brake pads, rotors, loaded calipers, friction ready calipers, master cylinders and wheel hub assemblies. A tally card is provided to track rewards, and that tally card also serves as an entry into the grand prize drawing.

To help promote the rebate and sweepstakes, participating installers will receive a “Reward Fit for a King” promotional kit. The kit is FREE to Raybestos Rewards members and includes: a promotional window poster, a counter card with 25 rebate cards and a tally sheet to track their eligible sales. Raybestos Rewards members automatically receive the rebate program kit, but any installer who sells Raybestos brake parts can receive their FREE kit by enrolling in the Raybestos Rewards program. They can also contact their local Raybestos sales rep or WD.

A total of three installers and one consumer will win the grand prize, which will be awarded in 2012. Along with one guest each, the lucky winners receive:
• Racing lessons with Richard Petty and Marcos Ambrose;
• A single day on-track event; and
• Airfare and two-night hotel stay (round trip/coach/two people). For more information on Raybestos brand brake parts or the “Reward Fit for a King” rebate and sweepstakes, visit www.raybestos.com or call (800) 323-0354.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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