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Let’s Connect: Rotary Lift Now Active on Facebook, Twitter and YouTube

Shop owners and technicians who rely on Rotary Lift vehicle lifts now can interact with the company through Facebook, Twitter and YouTube.
By Shop Owner Staff
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Shop owners and technicians who rely on Rotary Lift vehicle lifts now can interact with the company through Facebook, Twitter and YouTube.
    
“Social media lets us connect directly with our customers across the globe with an immediacy and regularity that was never possible before,” says John Rylee, Vehicle Service Group director of marketing. “We can answer individual questions from our Rotary customers, have conversations and build relationships with people we might otherwise have never met. At the same time, our followers get the ‘inside track’ on the latest product developments, promotions, industry events and tips for keeping their lifts operating smoothly.”

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The Rotary Lift YouTube channel includes videos about the company, new products, environmental considerations and service procedures. Rotary uses its Twitter feed to give followers quick updates on the latest happenings at the company. Rotary’s Facebook page serves as a hub to synthesize all the materials: announcements, customer interaction, photos, videos, promotions, events and more.

Find and follow Rotary Lift across the social web at the following locations:

www.facebook.com/RotaryLift (Facebook)
http://twitter.com/RotaryLift (Twitter)
www.youtube.com/RotaryLiftMedia (YouTube)

For more information about the full line of vehicle lifting products and services available from Rotary Lift, contact your Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438.

About Rotary Lift
Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

With an uncompromising commitment to product quality, testing and safety, Rotary Lift’s products have achieved the reputation as the world’s most trusted lifts.  A founding member of the Automotive Lift Institute, Rotary Lift is also the only North American lift manufacturer certified to ISO 9001 quality standards.
    
Rotary Lift is a Vehicle Service Group (VSG) brand. VSG brings together several top brands of vehicle service and repair equipment, including Rotary Lift and Chief Automotive Technologies. Based in Madison, IN, VSG has operations worldwide.

VSG is part of the Industrial Products segment of Dover Corporation, a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.

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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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