‘Light ‘Em Up 2011!’ Spark Plug Rebate Rewards Installing Premium Bosch Spark Plugs

Now could be the time for your customers to save money on fresh spark plugs for their vehicle and enjoy improved driving performance and efficiency. Once again, Bosch is offering motorists the opportunity to get cash back by mail when they install Bosch premium spark plugs, and, at the same time, enjoy the benefit of a properly tuned vehicle that performs better, runs more efficiently and saves money at the gas pump.

The 2011 Bosch "Light ‘Em Up 2011!" spark plug rebate program offers motorists in the United States a $2 per plug rebate on Bosch Platinum Ir Fusion plugs, a $1 per plug rebate on Bosch Platinum +4, Platinum+2 and Platinum Plus plugs, plus a 50 cent per plug rebate on Bosch Super Plus plugs, purchased from a participating retailer.

The rebate runs through June 2011, and rebate coupons are available at participating retailers, or can be downloaded from www.boschautoparts.com.

The rebate program allows 16 spark plugs per spark plug type per name, address, and household, is valid in the United States, and void where prohibited by law.

"This is a great opportunity to reap savings on a fresh set of the most advanced, efficient spark plugs available for domestic, Asian, or European vehicles and at the same time enjoy the driving performance benefits of Bosch spark plugs," said Pam Krebs, director of advertising and sales promotion for Bosch.

"Bosch’s premium spark plug portfolio includes Bosch Platinum Ir Fusion, which combines an iridium and platinum center electrode plus four yttrium-enhanced ground electrodes for better than OE iridium plug performance; Bosch Platinum+4 which combines platinum plus four yttrium-enhanced ground electrodes and surface air gap firing to provide a longer, more powerful spark; and Bosch Platinum+2, Bosch Platinum Plus and the Bosch Super Plus yttrium-enhanced single electrode copper core plug."

To get the rebate, a motorist should purchase the qualifying Bosch spark plugs from a participating retailer or installer, complete the rebate coupon, attach the dated receipt for the qualifying spark plugs, attach UPC blocks from individual boxes of qualifying spark plugs, and mail all materials to Light ’em up! Rebate, Dept. 68, Offer 32608, PO Box 6171, Douglas, AZ 85655-6171

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

For more information, visit www.boschusa.com.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Read Full Article