Link Your Website To The Digital Car Care Guide For National Car Care Month

In celebration of National Car Care Month in April, the Car Care Council suggests adding a link to the digital version of the Car Care Guide to your business website as an online reference for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve your customer relationships and increase service and repair business, according to the Car Care Council.

“More and more motorists are turning to the Internet to find information about vehicle repair and preventative maintenance and where to have their vehicles serviced,” said Rich White, executive director, Car Care Council. “Having a link to the digital version of the Car Care Guide on your own shop’s website is a helpful asset for your customers as well as an easy way to participate in National Car Care Month.”   Print versions of the popular Car Care Guides can also be ordered online to have on-hand as a give-away to your customers to help educate them about the importance and benefits of regular vehicle maintenance.   

The Car Care Guide uses easy-to-understand everyday language, instead of technical automotive jargon, and it fits easily in a glove box. The guide covers the most common preventive maintenance occasions and procedures that need to be performed to keep cars safe, dependable and efficient. It also includes descriptions of 12 major vehicle systems and parts, and a list of questions to ask when maintenance or repair procedures are being performed on a vehicle. A Car Care Checklist reminds motorists what vehicle systems need to be maintained and when service or repair should be performed. And, sections on fuel economy and environmental awareness show consumers how to get better gas mileage and make their vehicles more environmentally friendly.    

Car Care Guides can be ordered at the Car Care Council’s new online store http://members.printable.com/burtonmayer/aaia.

The council welcomes shops, stores and aftermarket organizations to link to the digital Car Care Guide at www.carcare.org/car-care-guide. 

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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