MAHLE Clevite Partners With eXperticity To Provide Product Training

MAHLE Clevite has announced a partnership with eXperticity to provide product training for its Victor Reinz gasket product line. The product training offers counterpersons, salespersons and other important employees of warehouse distributors and retailers incentives as they complete courses with eXperticity.

Each course developed with eXperticity consists of a video communicating key features, benefits and selling points of Victor Reinz gaskets. As a user completes a course, they receive points to redeem for a MAHLE Clevite hat, shirt or other wearable items.

“By partnering with eXperticity, we’ve added a unique component to our customer training program with incentive-based product training,” said Ted Hughes, manager – marketing for MAHLE Clevite. “Given the thousands of SKUs in our gasket offering, the superior materials, exclusive coverage, along with OE form, fit and function throughout the gasket line; educating the employees at our distributors will help grow their sales as well as ours. These training courses provide an informative and educational way to help improve the overall sales process.”

MAHLE Clevite offers Victor Reinz gaskets for light vehicle, heavy-duty and marine applications. Victor Reinz is the largest manufacturer of gaskets in the world today, according to MAHLE, producing gaskets for virtually every engine manufacturer building engines worldwide. Covering more than 1 million applications and approximately 200 million vehicle registrations for engines 1990 and newer, Victor Reinz gaskets are backed by a full range of technical information, support and training.

For more information about MAHLE Clevite Inc. and its program with eXperticity, visit www.mahle-aftermarket.com or contact your local sales representative.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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