MAHLE Original Filters Deliver OE Quality For European Vehicles

The MAHLE Clevite Inc. comprehensive line of MAHLE Original aftermarket replacement filters delivers the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers, said the company. The MAHLE Original filter line provides comprehensive coverage for oil, fuel, air and cabin air filters for most European imports, one of the fastest-growing segments of the automotive aftermarket.

“As recently as 1999, there were only a little more than eight million European import cars on the road in the United States,” said Ted Hughes, Manager – Marketing for MAHLE Clevite. “Today, European imports account for ten to eleven percent of the cars on the road – almost 14 million vehicles.”

Hughes went on to say that this presents an opportunity for general repair shops and “quick lube” chains to cater to this growing category. The general repair shops need to be able to source OE-quality filters from their traditional chains of supply. And, the oil change specialists need a line of filters that meet the quality demands of the car owner.

MAHLE filters delivered to OE manufacturers are examined very closely to ensure that they meet the very highest levels of quality and function. These OE filters are the same filters that MAHLE Clevite Inc. sells in the aftermarket under the MAHLE Original brand. The precise nature of the engines under these hoods means that MAHLE must take an active role in the design and function of the filtration components.

Hughes noted that MAHLE Original filters differ from other aftermarket filters in four critical areas:

Uncompromised Quality … in Materials
MAHLE Original filter material and quantity of media has been engineered with OE input to trap the contaminants without restricting flow.

Excellence in Innovation … in Attributes
MAHLE Original filters incorporate:
• An elastomer gasket by-pass valve to ensure proper lubrication on cold starts.
• Embossing bumps to prevent the filter from clogging and reducing filter efficiency as it ages.
• MAHLE Original Inner Filter Pack Tube design is constructed of heavy gauge steel to keep the filter media from collapsing from the pressure of the oil system. Other manufacturers use thin gauge steel or cardboard.

Redefining Original Equipment … in Design
MAHLE Original filters have been chosen as OE equipment for major European manufacturers to meet the increased flow requirements of high-performance European engines, and are able, by design, to exceed normal service intervals.

Superior Technology … in Manufacturing
MAHLE has 100 manufacturing locations around the world, and is able to leverage manufacturing advancements across multiple platforms. Eight research and development centers enable MAHLE to devote unmatched resources to developing manufacturing today.

“How well MAHLE Original filters are made reflects how well they work,” said Hughes. “This is the ideology behind ‘Filtration Perfected’.”

For more information about MAHLE Original filters, visit www.mahleoriginalfilters.com, or contact your local representative.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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