MAP Expands Brake Safety Awareness Event From A Week To A Month

For the sixth consecutive year, the Motorist Assurance Program (MAP) will sponsor a period of Brake Safety Awareness. But this year, instead of covering just one week, the successful annual promotion will expand to the full month of August.

During Brake Safety Awareness Month, which will be held Aug. 1-31, more than 9,200 MAP participating facilities will offer inspections, educate vehicle owners regarding key undercar systems, provide complementary automotive troubleshooting materials and answer consumers’ preventative maintenance questions. Consumers can look for a repair facility prominently displaying its “Motorist Assurance Program” decal near its entrance or customer waiting area, or they can find participating stores in a particular area by visiting the MAP website at www.motorist.org.

Each installment of Brake Safety Awareness Month has brought increased participation by consumers, the program says. During the 2010 event, an average facility performed repairs on more than 50 percent of the vehicles inspected.

A highlight of the 2012 Brake Safety Awareness Month will be new point of sale promotional materials, including a poster that can be displayed in participating facilities and an information sheet titled “Brake Time,” which helps to educate consumers on the benefits of a brake inspection.

“For very obvious reasons, it’s important to make sure your brake system is working correctly and that all system components still have plenty of service life to ensure trouble-free performance,” said MAP President Barry Soltz. “Many vehicles require service that the average person wouldn’t be able to detect from daily driving, making it even more critical to perform periodic safety inspections. Plus, it’s important to know what to look out for when it comes to brake components and other undercar parts that periodically wear out.”

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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