Mitchell 1 Adds Technical Service Bulletins From Gates To ProDemand

Mitchell 1 has added Technical Service Bulletins (TSBs) provided by Gates Corporation to its ProDemand repair, diagnostic and maintenance information program to help improve the efficiency and accuracy of professional technicians as they diagnose and repair their customers’ vehicles. Gates Corporation is one of the world’s leading manufacturers of industrial and automotive products, systems and components.

“This integration is the first step of a larger strategy Mitchell 1 is executing on,” said Ben Johnson, director of product management for Mitchell 1. “Our customers have told us loud and clear that they want information that helps them repair the cars in their bays, whether from the OE, from industry experience or from aftermarket companies like Gates. Their focus, and ours, is on getting the diagnosis and repair done quickly and accurately.”

One of the benefits of the ProDemand platform is the ability to easily import value-added content like the TSBs that Gates is now providing, and make that content easily accessible to shops. As this capability evolves, users will find the source of Technical Service Bulletins identified so they know the origin of the information.

David Miller, vice president of marketing for Gates adds, “Gates is committed to ensuring our customers have the latest information about the parts they’re replacing, especially when the replacement part will be a Gates product. We’re excited about partnering with Mitchell 1 to make that information available through the ProDemand product and to Mitchell 1’s vast user base of over 150,000 technicians.”

ProDemand provides repair, diagnostic and maintenance information to help professional technicians complete their jobs faster, easier and smarter. ProDemand presents information from service repair manuals in a consistent, easy-to-understand format, providing all of the descriptions, procedures, specifications and diagrams that technicians need. Returning all of the relevant findings quickly saves time because technicians don’t have to conduct multiple look-ups to find what they need.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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