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Mitchell 1 Enhances SocialCRM Service With Mobile Optimization Feature

Mitchell 1 has enhanced its SocialCRM marketing services by optimizing the product for mobile devices. According to the company, mobile optimization improves the effectiveness of the service reminder emails, thank you emails, appointment requests and customer reviews when viewed on mobile devices.
By Shop Owner Staff
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Mitchell 1 has enhanced its SocialCRM marketing services by optimizing the product for mobile devices. According to the company, mobile optimization improves the effectiveness of the service reminder emails, thank you emails, appointment requests and customer reviews when viewed on mobile devices.

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According to Brian Warfield, product manager for Mitchell 1, SocialCRM detects the mobile device that is being used and reconfigures the emails for friendly viewing.

“With mobile device use being one of the fastest-growing trends, more emails are now read on mobile phones than on desktop computers. And when designed effectively, mobile messages get an even higher response from consumers than do traditional email messages. Our decision to add mobile optimization to the SocialCRM service illustrates our commitment to maximizing the effectiveness of our SocialCRM marketing services for our customers. By keeping up with the latest technical trends and innovations, we not only help our shop customers communicate more effectively and professionally, but also raise the shop’s brand equity in the eyes of the consumer.”

Warfield added, “With the new mobile optimization feature, as well as all of the other features of SocialCRM, Mitchell 1 has made it even easier for shops to reach their entire customer database with a unique marketing message, while attracting new customers through authentic customer reviews and increased Internet visibility.”

Key features of the SocialCRM service include:

• Service reminder emails (including mobile version)

• Appointment request scheduling links (including mobile version)

• Customer reviews and reputation management (including mobile version)

• Search-engine-friendly review content and review links

• Facebook page creation and content management

• Unlimited targeted email campaigns

• Giveaways to encourage social sharing of positive reviews

• Dedicated marketing support consultant

According to Mitchell 1, SocialCRM integrates seamlessly with the company’s ManagerSE and many other shop management systems to provide a comprehensive digital marketing solution based on customer-specific vehicle history. For more information about Mitchell 1’s SocialCRM program, visit www.mitchell1.com or call 800-410-0529.

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I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
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