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Mitchell 1’s SocialCRM Named Preferred Loyalty Marketing Program

Mitchell 1 announces its SocialCRM customer retention and new customer acquisition service was recently named a preferred choice for loyalty marketing programs by O'Reilly Auto Parts.
By Shop Owner Staff
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Mitchell 1 announces its SocialCRM customer retention and new customer acquisition service was recently named a preferred choice for loyalty marketing programs by O’Reilly Auto Parts, one of the largest retailers of aftermarket auto parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets.

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“We would like to thank O’Reilly Auto Parts for giving the Mitchell 1 SocialCRM service this great support with its retailers across the country,” said Dan Kelley, director of strategic partnerships for Mitchell 1. “SocialCRM will benefit O’Reilly Auto Parts by providing the best and most comprehensive way of reaching an entire customer database with a unique marketing message, while attracting new customers through authentic reviews and increased Internet visibility.”

“O’Reilly has chosen Mitchell 1 as a Preferred CRM provider based on their continued dedication toward development, communications, sales and field training,” said Tony Bartholomew, vice president of professional sales for O’Reilly Auto Parts. “Both O’Reilly Auto Parts and Mitchell 1 have the same focus on the professional customer and their success in business, assisted by having the best in class systems from Mitchell 1.”

Mitchell 1 and O’Reilly Auto Parts first joined forces back in early 2002 to create a partnership to build customer loyalty by helping professional service providers save time and money by using an electronic parts ordering system. In 2011, O’Reilly Auto Parts named Mitchell 1’s ManagerSE/ManagerSE Plus shop management software as their preferred management system of choice.

Benefits of using Mitchell 1’s SocialCRM solution include:

Go Where New Customers Can Find You: The Customer Review System allows a shop’s customers to create reviews of the service, which are automatically verified as authentic customer reviews. These reviews, with keywords added to optimize performance, create search engine-friendly links, driving the shops search visibility upwards where new customers can find them.

Stay Connected to Current Customers: Turn first-time customers into loyal, profitable customers automatically. Mitchell 1’s SocialCRM integrates seamlessly with the shop’s management system, calculating mileage history and combining that with specific maintenance schedules to determine next recommended services. It includes free e-mail matching with the shop’s customer database, target market promotions, a library of e-mail and postcard art and customizable large-format postcards, artwork and logos.

Get Social Media Working for You: The Mitchell 1 SocialCRM support agent sets up the Facebook page for maximum word-of-mouth marketing. Compelling consumer content and customer reviews are automatically pushed to the shop’s Facebook page on a regular basis to keep the shop visible and customers engaged. Facebook links are included in the “thank-you” e-mails and on the consumer’s personalized vehicle maintenance website, OwnerAutoSite.com.

Get a Reputation Boost: Customer reviews are posted to the Internet, complete with overall satisfaction star ratings and review comments. The Customer Review System can also verify which reviews are from actual customers, which studies prove are typically higher than unverified reviews. With ReScore, shops can ask for a follow-up review once they’ve had the opportunity to resolve a customer concern. This service also includes automatic low score alerts, actual customer verification, links to the shop’s website and the ability to respond to customer reviews.

For more information on Mitchell 1’s SocialCRM program, visit www.mitchell1.com or call 800-410-0529.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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