Mitchell 1’s SocialCRM Offers New Business Contact Syndication Feature

Mitchell 1 has added a new Business Contact Syndication feature to its SocialCRM digital marketing services. This new feature ensures that an auto repair shop's name, address and phone number (NAP) are correct and consistent across the Internet and then distributes or "syndicates" the information out to hundreds of search engines, local directories, mobile applications and social media sites.

Mitchell 1 has added a new Business Contact Syndication feature to its SocialCRM digital marketing services. This new feature ensures that an auto repair shop’s name, address and phone number (NAP) are correct and consistent across the Internet and then distributes or “syndicates” the information out to hundreds of search engines, local directories, mobile applications and social media sites.

“A robust business listing can make a world of difference in the likelihood that an auto repair business will be found on the Internet, but shops often don’t have time or the ability to research and correct their contact information across the Web,” said Brian Warfield, senior product manager for the Mitchell 1 SocialCRM product line. “That’s where the business contact syndication feature can help. Our SocialCRM support agents take care of everything so shops can focus on what they do best, providing great repair and service to their customers.”

In addition to distributing contact information, the SocialCRM syndication service then continues to monitor and verify the information monthly on hundreds of search engines, local directories, mobile applications and social media sites. The service adds value by enhancing the business listing with logos, website links, shop hours and other information for maximum visibility and “findability” by search engines.

“The primary benefit of having a consistent business listing across the well-known social media channels is a dramatic improvement in Internet visibility,” said Warfield. “According to search engine experts, the opposite is also true; having an inconsistent presence from site-to-site is one of the biggest ‘red flags’ when it comes time for the search engine to decide if the business is worthy of being presented on the search engine results page.”

SocialCRM integrates seamlessly with Mitchell 1’s ManagerSE and many other shop management systems to provide a comprehensive digital marketing solution based on customer-specific vehicle history. For more information about Mitchell 1’s SocialCRM program, visit www.mitchell1.com or call 800-410-0529.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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